Labour Trying to Spin Blogosphere

Over at the New Statesman Dan Hodges has confirmed that the cat is out of the bag and revealed the most obvious online conspiracy. Namely that the leading left-wing blogs coordinate their strategy and attack lines with Miliband’s office. As Guido pointed out during their NetRoots circle jerk last weekend, it is blindingly obvious that this is going on.

A line is pushed out across the tame loyal blogs in the hope that it will be taken up in the mainstream press.

Ed Miliband’s new blog-spinner, Alex Smith, former editor of LabourList and protege of Derek Draper, is not just Ed’s Twitterer-in-Chief. He is being credited by Hodges for the coordination strategy in his role as head of the Labour online-rebuttal team. Left Foot Forward and Political Scrapbook seem fully signed up to the plan and are now regularly taking Smith’s copy. Old timers like the more independently minded Sunder Katwala of Next Left and the less reliable “nutroots” – like the Liberal Conspiracy crowd – row in when need be. The New Statesman’s Mehdi Hassan is also on the emailed briefings list – one of which Guido has seen. Labour Uncut, the bastion of Sion Simon, benefits from Tom Watson’s research team’s resources yet seems less willing to join the circle-jerk and is all the more readable for it.

What will it achieve? Guido is not convinced that collectively following “lines to take” does them any good. When you  are spoon fed something it usually isn’t that interesting – if it were it wouldn’t have to be pushed. Readers want original content, hard news, not echoes…

UPDATE : Former Labour spin-doctor emails, “fair enough for Labour to try to spin them but they’ll soon realise that the ones who come up with the best analysis get the most readers / invites to appear on TV etcectera. At least one hopes they soon realise that.”




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Embattled Henry Bolton on his battles…

“I’m going nowhere. I have seen people die, I have seen people blown up, I have seen people shot. Even the Taliban doesn’t quite prepare you for UKIP, though.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Local Labour Members Want Jared Deselected Local Labour Members Want Jared Deselected
Last Days at BuzzFeed Last Days at BuzzFeed
Bolton: She Came Round But I Didn’t Sleep With Her Bolton: She Came Round But I Didn’t Sleep With Her
Jared Victim: He Shouldn’t Be Back in Westminster Jared Victim: He Shouldn’t Be Back in Westminster
Sick Jared Back to Work Sick Jared Back to Work
Ann Black Purged by Red Terror Ann Black Purged by Red Terror
Parole Board Admit Processes Breached Parole Board Admit Processes Breached
Paul Mason: Aggressive and Intimidating Paul Mason: Aggressive and Intimidating
James O’Brien’s Carillion Fake News Goes Viral James O’Brien’s Carillion Fake News Goes Viral
O’Mara Hasn’t Helped a Single Constituent in Months O’Mara Hasn’t Helped a Single Constituent in Months
Credit Where Credit’s Due Credit Where Credit’s Due
Osborne on Carillion: Then and Now Osborne on Carillion: Then and Now
Paul Mason’s Column Axed Paul Mason’s Column Axed
Lord Pannick Backs Gauke’s Judicial Review Lord Pannick Backs Gauke’s Judicial Review
“Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle” “Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle”
Vulnerable Children’s Data Breached at Labour-Run Leicester City Council Vulnerable Children’s Data Breached at Labour-Run Leicester City Council
Dover Traffic at Record Levels Dover Traffic at Record Levels
10 Times Chris Williamson Wasn’t Sacked 10 Times Chris Williamson Wasn’t Sacked
Watch: Baroness Jenkin Drops C-Bomb in Lords Watch: Baroness Jenkin Drops C-Bomb in Lords
Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases