How Journalism Works (Part 94)


Yesterday we reported exclusively that Bob Roberts will be appointed as Ed Miliband’s news spinner. The Guardian followed it up with “There were unconfirmed reports today that Bob Roberts, political editor of the Mirror, is to become Miliband’s director of communications…”, note the lack of attribution to the unconfirmed report. The FT’s Jim Pickard went with it, having apparently troubled himself to get a non-denial from Bob, the Daily Mail just went with it – again without attribution. They can’t bring themselves to give credit, because then their editors would ask them why they were beaten – again – by a below-the-salt blogger?

mdi-tag-outline Dead Tree Press Media Guido Profundity of the Punditry
mdi-timer December 14 2010 @ 09:42 mdi-share-variant mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-printer
Home Page Next Story