Industry Research : Guido Has More Readers Than Times

And lo it has come to pass as Guido predicted. Back in June (“The Times’ Paywall of Death”) this blog offered a wager that within 12 months no Times political columnist will have more measurable readers online than Guido. We now have authoritative confirmation of the prediction having come true.

According to industry analysts Experian Hitwise their research suggests that approximately 54,000 people access The Times, with as few as 28,000 being paying customers. On Monday this blog served 75,233 pages, the average weekday readership is circa 60,000.

Last week The Times revealed snidely that Guido has paying advertisers. Have a look at The Times front-page online today (you can see it for free) and you will see not one single paying advertisement. It is no longer a commercial proposition. Print advertising is in long term decline, online advertising is growing at some 10% per annum. This blog has been more profitable than Times Online for years, now it also has more readers and more advertisers. Murdoch is making a strategic error on a grand scale…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jeremy Corbyn told by veteran Jewish MP Margaret Hodge…

“You’re a f***ing anti-aemite and a racist”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Undead UKIP Poll Rise Terrifies Tories Undead UKIP Poll Rise Terrifies Tories
Marr’s May Monopoly Marr’s May Monopoly
CCHQ Begs Association Chairmen CCHQ Begs Association Chairmen
Poll: Voters 2 to 1 for No Deal Poll: Voters 2 to 1 for No Deal
Paul Mason Reported to Police Paul Mason Reported to Police
Etonian Free Cabinet Etonian Free Cabinet
Tory MP Puts Letter In to Brady Tory MP Puts Letter In to Brady
Lord Carrington Lord Carrington
Poll: May’s Deal or No Deal? Poll: May’s Deal or No Deal?
Labour’s Chequers Survival Kit Labour’s Chequers Survival Kit
Whips’ Patsies in Full Whips’ Patsies in Full