Industry Research : Guido Has More Readers Than Times

And lo it has come to pass as Guido predicted. Back in June (“The Times’ Paywall of Death”) this blog offered a wager that within 12 months no Times political columnist will have more measurable readers online than Guido. We now have authoritative confirmation of the prediction having come true.

According to industry analysts Experian Hitwise their research suggests that approximately 54,000 people access The Times, with as few as 28,000 being paying customers. On Monday this blog served 75,233 pages, the average weekday readership is circa 60,000.

Last week The Times revealed snidely that Guido has paying advertisers. Have a look at The Times front-page online today (you can see it for free) and you will see not one single paying advertisement. It is no longer a commercial proposition. Print advertising is in long term decline, online advertising is growing at some 10% per annum. This blog has been more profitable than Times Online for years, now it also has more readers and more advertisers. Murdoch is making a strategic error on a grand scale…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Dominic Raab wrote in his letter of resignation…

“This is, at its heart, a matter of public trust,” he told the PM, concluding: “I cannot reconcile the terms of the proposed deal with the promises we made to the country in our manifesto at the last election… I believe that the regulatory regime proposed for Northern Ireland presents a very real threat to the integrity of the United Kingdom. I cannot support an indefinite backstop arrangement, where the EU holds a veto over our ability to exit…”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.