Industry Research : Guido Has More Readers Than Times

And lo it has come to pass as Guido predicted. Back in June (“The Times’ Paywall of Death”) this blog offered a wager that within 12 months no Times political columnist will have more measurable readers online than Guido. We now have authoritative confirmation of the prediction having come true.

According to industry analysts Experian Hitwise their research suggests that approximately 54,000 people access The Times, with as few as 28,000 being paying customers. On Monday this blog served 75,233 pages, the average weekday readership is circa 60,000.

Last week The Times revealed snidely that Guido has paying advertisers. Have a look at The Times front-page online today (you can see it for free) and you will see not one single paying advertisement. It is no longer a commercial proposition. Print advertising is in long term decline, online advertising is growing at some 10% per annum. This blog has been more profitable than Times Online for years, now it also has more readers and more advertisers. Murdoch is making a strategic error on a grand scale…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Dominic Cummings tells Damian Collins:

“You talk of ‘contempt of Parliament’. You seem unaware that most of the country feels contempt for Parliament and this contempt is growing.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Anti-Brexit ‘Renew’ Flops Anti-Brexit ‘Renew’ Flops
Robbins Hits Back at Brussels Robbins Hits Back at Brussels
Kremlin Pranksters Fail With Boris Kremlin Pranksters Fail With Boris
Corbynista Back Room Shakeup Corbynista Back Room Shakeup
Labour Live Causing Seizures Labour Live Causing Seizures
7 Cummings Truth Bullets For Brexiter Tory MPs 7 Cummings Truth Bullets For Brexiter Tory MPs
Gallery Guido’s PMQs Sketch Gallery Guido’s PMQs Sketch
Watch: Jon Craig Duped By Daily Mash Watch: Jon Craig Duped By Daily Mash
Boris Tells May: Get On With It Boris Tells May: Get On With It
German Firms Back Brexit Britain German Firms Back Brexit Britain
Zarb Referred to Disputes Panel Zarb Referred to Disputes Panel
Kate Osamor Plagiarised Maiden Speech Kate Osamor Plagiarised Maiden Speech
Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler
Young Voters Now Prefer May to Corbyn Young Voters Now Prefer May to Corbyn
Ruth and Gove Blast “Dour” Tories Ruth and Gove Blast “Dour” Tories
Ken Resigns from Labour Ken Resigns from Labour
New Tory Treasurer is Director of 7 Companies With Overdue Accounts New Tory Treasurer is Director of 7 Companies With Overdue Accounts
All-Remain Peston Show “Kerfuffle” All-Remain Peston Show “Kerfuffle”
Top Tory’s Firm Implicated in Russian Dirty Money Report Top Tory’s Firm Implicated in Russian Dirty Money Report