Exclusive: Dave's Stylist Goes from CCHQ to the Civil Service

Before this May’s general election CCHQ’s Anna-Maren Ashford was the “Head of Brand Communications” and is credited with styling “Brand Dave”. The former advertising executive was brought in by Steve Hilton from Young & Rubicam to kick out the old Tory torch logo and bring in the huggable tree. The glossy 30 year-old made the right look right.

She successfully helped detoxify the Tories and turn them into the beautiful people…

Post-election she still answers to Hilton and is close to hand in the Cabinet Office should the smooth Brand Dave need further polishing – just nowadays it is at the taxpayers’ expense as a civil servant in Whitehall. Officially she works with the Behavioural Insights Strategy Team known universally across Whitehall as the “Nudge Unit”.

Dave controversially put his personal photographer, Andy Parsons, on the Civil Service payroll, the news that his image stylist has also become a civil servant will infuriate many who will question his priorities…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Boris Johnson was shown a trophy monkey head as he toured a room of illegally-poached animals seized by Scotland Yard. He said:

“What’s this poor chap here? Faint air of a … Labour backbencher.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Aaronovitch Talking S*it Aaronovitch Talking S*it
Live In Truth: Corbyn vs Havel Live In Truth: Corbyn vs Havel
Watson Now Opposes Airing Lurid Historic Claims Against MPs Watson Now Opposes Airing Lurid Historic Claims Against MPs
Green: I Wasn’t Inappropriate to Kate Maltby Green: I Wasn’t Inappropriate to Kate Maltby
Geoff Norcott Drives Corbynistas Crazy Geoff Norcott Drives Corbynistas Crazy
BuzzFeed Runners and Riders BuzzFeed Runners and Riders
BBC Still Ignoring Agent COB Story BBC Still Ignoring Agent COB Story
Moscow’s Man in Westminster Moscow’s Man in Westminster
Waterson New Guardian Media Editor Waterson New Guardian Media Editor
Tories Demand Agent COB Faces Foreign Affairs Select Committee Tories Demand Agent COB Faces Foreign Affairs Select Committee
Vaz Reported to National Crime Agency Over His Finances Vaz Reported to National Crime Agency Over His Finances
Bolton Sacked Bolton Sacked
Agent COB Was ‘Paid Informant’ Alleges Czech Spy Agent COB Was ‘Paid Informant’ Alleges Czech Spy
Sunday Show Highlights Sunday Show Highlights
No Facebook Engagement Drop Off Seen Here No Facebook Engagement Drop Off Seen Here
Adonis Tipped to Set Up Centrist Party and Be “British Macron” Adonis Tipped to Set Up Centrist Party and Be “British Macron”
Corbyn’s New Anti-Racism Campaign Star Sent N-Word, “Jew” and Hitler Tweets Corbyn’s New Anti-Racism Campaign Star Sent N-Word, “Jew” and Hitler Tweets
Corbynistas Openly Using McDonnell’s IRA Nickname Corbynistas Openly Using McDonnell’s IRA Nickname
Standard Deliveroo Love-In Standard Deliveroo Love-In
Gotcha! Commie Corbyn Gotcha! Commie Corbyn