Exclusive: Dave's Stylist Goes from CCHQ to the Civil Service

Before this May’s general election CCHQ’s Anna-Maren Ashford was the “Head of Brand Communications” and is credited with styling “Brand Dave”. The former advertising executive was brought in by Steve Hilton from Young & Rubicam to kick out the old Tory torch logo and bring in the huggable tree. The glossy 30 year-old made the right look right.

She successfully helped detoxify the Tories and turn them into the beautiful people…

Post-election she still answers to Hilton and is close to hand in the Cabinet Office should the smooth Brand Dave need further polishing – just nowadays it is at the taxpayers’ expense as a civil servant in Whitehall. Officially she works with the Behavioural Insights Strategy Team known universally across Whitehall as the “Nudge Unit”.

Dave controversially put his personal photographer, Andy Parsons, on the Civil Service payroll, the news that his image stylist has also become a civil servant will infuriate many who will question his priorities…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Dominic Cummings tells Damian Collins:

“You talk of ‘contempt of Parliament’. You seem unaware that most of the country feels contempt for Parliament and this contempt is growing.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Anti-Brexit ‘Renew’ Flops Anti-Brexit ‘Renew’ Flops
Robbins Hits Back at Brussels Robbins Hits Back at Brussels
Kremlin Pranksters Fail With Boris Kremlin Pranksters Fail With Boris
Corbynista Back Room Shakeup Corbynista Back Room Shakeup
Labour Live Causing Seizures Labour Live Causing Seizures
7 Cummings Truth Bullets For Brexiter Tory MPs 7 Cummings Truth Bullets For Brexiter Tory MPs
Gallery Guido’s PMQs Sketch Gallery Guido’s PMQs Sketch
Watch: Jon Craig Duped By Daily Mash Watch: Jon Craig Duped By Daily Mash
Boris Tells May: Get On With It Boris Tells May: Get On With It
German Firms Back Brexit Britain German Firms Back Brexit Britain
Zarb Referred to Disputes Panel Zarb Referred to Disputes Panel
Kate Osamor Plagiarised Maiden Speech Kate Osamor Plagiarised Maiden Speech
Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler
Young Voters Now Prefer May to Corbyn Young Voters Now Prefer May to Corbyn
Ruth and Gove Blast “Dour” Tories Ruth and Gove Blast “Dour” Tories
Ken Resigns from Labour Ken Resigns from Labour
New Tory Treasurer is Director of 7 Companies With Overdue Accounts New Tory Treasurer is Director of 7 Companies With Overdue Accounts
All-Remain Peston Show “Kerfuffle” All-Remain Peston Show “Kerfuffle”
Top Tory’s Firm Implicated in Russian Dirty Money Report Top Tory’s Firm Implicated in Russian Dirty Money Report