Guardian Should Launch a Satellite Channel if it Wants Plurality

All of Rupert Murdoch’s British rivals have got together to complain to Vince Cable that he is better than them. In a charge led by the Guardian Media Group (readership down 10%, losses up 77% to £171 million this year) they argue that he will be too dominant in newspapers and broadcasting. People forget that Murdoch bet everything on Sky, it almost bankrupted him. The Daily Mail also set up a satellite channel about the same time – younger co-conspirators won’t remember British Satellite Broadcasting’s “Squarial” – it failed. Now the Mail has joined with the Guardian demanding that the government handicaps Murdoch for being successful. The rivals put forward a specious argument about media plurality – though how News International buying the bit of Sky they don’t already own changes plurality from a consumer’s point of view escapes Guido. Murdoch succeeded and in doing so he single-handedly broke the BBC / ITV duopoly. Before the advent of Sky we had less media plurality.

What is really the biggest danger to media plurality? Failure, newspapers going bankrupt and out of business. The editor and management of The Guardian would be better employed trying to reduce their losses rather than pulling down their competitors.

The BBC, Channel 4, the Telegraph and Mirror groups have all joined in the complaint to Vince Cable. Ironically it is the BBC that arguably crowds out potential competitors by offering products which it is very difficult to compete against, because the BBC has no need to make a profit. If the Guardianistas are really concerned about media plurality why don’t they do what Murdoch did – set up their own satellite channel. Guido for one would love to see a Guardian/Mirror channel launched, with their media brand’s partisan values up against a Fox-style Sky.

Go on Rusbridger, do something to increase media plurality, rather than just moaning about a lack of it…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Dominic Cummings tells Damian Collins:

“You talk of ‘contempt of Parliament’. You seem unaware that most of the country feels contempt for Parliament and this contempt is growing.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
7 Cummings Truth Bullets For Brexiter Tory MPs 7 Cummings Truth Bullets For Brexiter Tory MPs
Gallery Guido’s PMQs Sketch Gallery Guido’s PMQs Sketch
Watch: Jon Craig Duped By Daily Mash Watch: Jon Craig Duped By Daily Mash
Boris Tells May: Get On With It Boris Tells May: Get On With It
German Firms Back Brexit Britain German Firms Back Brexit Britain
Zarb Referred to Disputes Panel Zarb Referred to Disputes Panel
Kate Osamor Plagiarised Maiden Speech Kate Osamor Plagiarised Maiden Speech
Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler
Young Voters Now Prefer May to Corbyn Young Voters Now Prefer May to Corbyn
Ruth and Gove Blast “Dour” Tories Ruth and Gove Blast “Dour” Tories
Ken Resigns from Labour Ken Resigns from Labour
New Tory Treasurer is Director of 7 Companies With Overdue Accounts New Tory Treasurer is Director of 7 Companies With Overdue Accounts
All-Remain Peston Show “Kerfuffle” All-Remain Peston Show “Kerfuffle”
Top Tory’s Firm Implicated in Russian Dirty Money Report Top Tory’s Firm Implicated in Russian Dirty Money Report
New Peerages New Peerages
Kate Osamor Plagiarises Barack Obama Speech Kate Osamor Plagiarises Barack Obama Speech
Corbyn’s New Peer Martha Osamor Defended Anti-Semites Corbyn’s New Peer Martha Osamor Defended Anti-Semites
Tower Hamlets Labour Council Bosses Award Themselves Vast Pay Rises Tower Hamlets Labour Council Bosses Award Themselves Vast Pay Rises
Corbyn-Backed Lewisham Candidate Loves Castro and Chavez Corbyn-Backed Lewisham Candidate Loves Castro and Chavez