It seems that these PM Direct events are giving hacks endless copy over the quieter months of the summer. Asset rich David Cameron declared earlier that he is “middle-class” (despite the Eton education and blue blooded wife.) Cue a mild flurry of gasps and stifled laughs.

Baron Prescott of Kingston-upon-Hull, a long way from Cunard these days, once said “we are all middle class now”. Has the Prime Minster finally found something he can agree on with his lingering old tormentor? When these two place themselves in the same band, surely it is the end of the class system as we know it.  Either way, expect this one to trigger far more column inches tomorrow than need be…