Deborah Mattinson Says Guido Drove Gordon Mad

Deborah Mattinson was Gordon Brown’s personal pollster and part of the bunker / Smith Institute inner circle around Brown. In her new book Talking To A Brick Wall she has revealed something that gives Guido an immense amount of satisfaction. For over a year Guido ran a campaign against Gordon Brown’s Smith Institute, the charitable front for his political ambitions. The years of guerrilla warfare waged by this blog were not in vain, it drove him mad:

Guido Fawkes, launched a campaign attacking me personally for the public sector work that Opinion Leader did. He, and other Conservative bloggers picked up on the citizen engagement work that OLR had done. He accused Government Departments of hiring OLR solely because of my work with GB and implied that the work that I conducted for GB was a quid pro quo for the Government Citizen Engagement work.

As anyone who has bid for Civil Service contracts will verify, nowadays – quite rightly – everything is tendered to within an inch of its life. Knowing a Minister, let alone the Chancellor and PM heir apparent, would be a hindrance rather than a help and place the potential contract under closer scrutiny. It was true that much of the time that I put in for Labour was pro bono, as it had always been. Like most political activists, whether drafting leaflets or knocking on doors, I gave my time willingly out of support for the cause. Furthermore, many of the costs associated with my political work were paid by the Labour Party or by a sympathetic organisation such as the Fabian Society. Nonetheless, the story ran. This was a tense and difficult time and GB was impatient with anything that might adversely affect his forward march. On one occasion after a particularly nasty piece, claiming ludicrously that Opinion Leader had charged £153, 484.38 for a one day seminar, had run, GB burst into our weekly meeting and exploded, ‘You’re in the eye of the storm. What are you doing about it?’

I was hurt both, by the accusations themselves, and also by GB’s less than supportive response. I had seen him treat others harshly but, up till then, I had always been made to feel valued. After much agonising and, following discussions with Viki, my ever tolerant business partner I decided to step down from my role as CEO of Opinion Leader and stopped working on any public sector clients, to avoid making either GB or Opinion Leader Research vulnerable to further attack. Instead I focused on my corporate role as Joint Chair of Chime Research Division. Meanwhile, sadly, GB shelved the listening programme – it looked to be more trouble that it was worth. . . Citizens were not going to get their say after all.

It is good to know that Gordon was such an avid reader…




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