Negative Campaigning Works

Guido thinks the Libdems have learnt a hard lesson. A lesson learnt by Mandelson, Blair and Brown in the mid-90s. When the British press launches an onslaught against you it hurts, you might want to believe it doesn’t work, but it does.

After the post-TV debate Cleggmania the front-page scrutiny of Clegg was brutal, it wasn’t a pretty sight, some of it was loopy, but it definitely put uncertainty into the minds of many voters. You can kid yourself otherwise, but the tabloids can do damage when they go negative…




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Quote of the Day

John McDonnell tells the Gallery/Lobby lunch what the priest told him to do…

‘He persuaded me to do this. He said you need to soften your image. So do Mumsnet and do this…. I’m trying to soften my image.’

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