Negative Campaigning Works

Guido thinks the Libdems have learnt a hard lesson. A lesson learnt by Mandelson, Blair and Brown in the mid-90s. When the British press launches an onslaught against you it hurts, you might want to believe it doesn’t work, but it does.

After the post-TV debate Cleggmania the front-page scrutiny of Clegg was brutal, it wasn’t a pretty sight, some of it was loopy, but it definitely put uncertainty into the minds of many voters. You can kid yourself otherwise, but the tabloids can do damage when they go negative…




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Quote of the Day

Paul Goodman as sagacious as ever on Arron’s entryism…

“… one must watch for former UKIP donors and a very few left-of-Party-centre MPs propping each other up, like drunks at the end of a pub crawl. It suits the former to claim the power to organise a programme of mass infiltration. It suits the latter to react by complaining about extremist entryism. The rest of us should keep a cool head.”

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