Negative Campaigning Works

Guido thinks the Libdems have learnt a hard lesson. A lesson learnt by Mandelson, Blair and Brown in the mid-90s. When the British press launches an onslaught against you it hurts, you might want to believe it doesn’t work, but it does.

After the post-TV debate Cleggmania the front-page scrutiny of Clegg was brutal, it wasn’t a pretty sight, some of it was loopy, but it definitely put uncertainty into the minds of many voters. You can kid yourself otherwise, but the tabloids can do damage when they go negative…


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