Thatcherism Redux

Even the Guardian made Cameron the winner of the TV debate and inside Steve Hilton something will have died. Last night the CCHQ team in the back room cheered heartily when their champion came off stage. Why?

There were no mentions of worthy ‘Big Society’ concepts, no vacuous ‘vote blue, go green’ slogans. Time worn, winning Tory messages were pitched; tougher immigration rules, tackling welfare dependency, lower business taxes, sound money and smaller government.   Result? Clear win for the Tory leader.

Labour were pinning their last hope on Gordon triumphing on the economy with his ‘substance’. He actually bombed on the substance of the economy – why Labour strategists thought the man who promised he had abolished ‘boom and bust’ could win on the economy baffles Guido.  Tractor stats don’t win votes.

At the time it was being spun the Hilton-Fink modernising agenda helped detoxify the Tory brand in the broadsheets and at the BBC, it appealed to the metropolitan media, the commentariat and most of those who shape the public discourse.  It succeeded in gaining the Tories a hearing they didn’t have for over a decade. It  played well to essentially the elite Newsnight watching class. On the doorstep it gets no real cut through.  The time worn, vote winning Tory message was once again on offer last night.

The attack on Brown for confusing the economy with the state was unanswerable, why hasn’t that line been pushed harder in the never ending public spending debate? Clegg was noticeably at his best last night when he stole Tory themes, like cutting personal taxes. The new old message and the revitalised perfomance of Dave himself may have been broadcast just in time to hold off the LibDem surge. We’ll find out this time next week…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

President Trump on May’s Brexit deal:

“I would say that Brexit is Brexit. … The people voted to break it up. So I would imagine that’s what they’ll do. But maybe they’ll take a different route, I’m not sure that’s what they voted for.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Paul Mason Reported to Police Paul Mason Reported to Police
Etonian Free Cabinet Etonian Free Cabinet
Tory MP Puts Letter In to Brady Tory MP Puts Letter In to Brady
Lord Carrington Lord Carrington
Poll: May’s Deal or No Deal? Poll: May’s Deal or No Deal?
Labour’s Chequers Survival Kit Labour’s Chequers Survival Kit
Whips’ Patsies in Full Whips’ Patsies in Full
Tories Will Lose Votes if They Cross Brexit Red Lines Tories Will Lose Votes if They Cross Brexit Red Lines
Remain Used Same Spending Tactics as Leave But Far Worse Remain Used Same Spending Tactics as Leave But Far Worse
Paul Mason’s Coming Home to England Paul Mason’s Coming Home to England
Penny’s Sign Language at Despatch Box Penny’s Sign Language at Despatch Box
Lefties Disappointed as England Win Lefties Disappointed as England Win
SNP Plot to Ruin England Match SNP Plot to Ruin England Match
MEPs Vote to Reject Transparency MEPs Vote to Reject Transparency
Labour Reinstate Jared Labour Reinstate Jared
Hancock Jumps on a Wall Hancock Jumps on a Wall
PM Runners and Riders PM Runners and Riders
Cabinet Brexiters Silent as Robbins Rubs Out Red Lines Cabinet Brexiters Silent as Robbins Rubs Out Red Lines
Cadwalladr and Collins to Share Platform at Byline Festival Cadwalladr and Collins to Share Platform at Byline Festival