Labour’s utterly bizarre manifesto launch video was quite revealing as to how Gordon’s government views the voting public. In a section on how “your opinion really matters” an animated potato in pants – presumably representing the electorate – yells demands such as “CHEESE HAS FEELINGS TOO” and “ABOLISH THE PERIODIC TABLE“. Like a second-rate insurance ad without the pithy script, the whole three minutes, presumably directed by a lobotomy patient and executed by an arts college reject, stunned the assembled hacks, prompting Sky‘s Glen Oglaza to tweet, “What WAS that video? My 12 year old daughter would feel her intelligence being insulted!“

In a refreshingly aggressive style the travelling press pack smelt blood. Robinson demanding why the public should trust anything Labour says when the manifesto barely touched the deficit – but that didn’t stop the hand picked audience heckling. Boulton and The Sun were given an equally hostile treatment. Gordon leered as he claimed “it’s not a fair press. It’s a fair audience.” Was it really the best idea for Gordon to accuse the host of one of the upcoming debates of being a Tory stooge?

Alan Johnson drew nausea as he oiled to his feet to chip in: “I’m not sure I can give a more perfect answer than that, Prime Minister.”  The gun to his head was just out of shot. It was a fatal mistake to try to blend a presser and a rally. So this is the “future fair for all” – weasel words to a loyalist audiences stacked with posh window-licking “socialists” bussed in to shout down a free press.