Mixed messages abound from pollsters, here is another one: a Mail/BPIX poll suggests that the biggest Tory weakness is a lack of a clear message.  Labour’s key attack spin repeats endlessly ‘the same old Tories’ and ‘Osborne is too inexperienced‘ lines. Voters don’t think these issues are problems to the extent that they don’t know what the Tories stand for at the election.

Look at what would make voters more likely to vote Tory, traditional tougher messages on crime and immigration.  Tax and spending cuts would also sway voters.

The Tory detox period is over, voters want the traditional medicine to cure the nation’s ills…