There was a lot of hysterics concerning Gordon’s appearance on Piers Morgan’s Life Stories last night with talk about it having “cut through” beyond politics.  Evidence based blogging tells the real story. The  Prime Mentalist was the least popular guest, bar Boris Becker, to ever appear on the show and be reduced to tears by Morgan’s gentle probing:

The widely trailed interview was meant to be a chance for the public to see Gordon’s human side.  The fact that almost double the amount of people cared more about the life of Jordan or Sir Cliff Richard shows just how far he is willing to demean the status  of his office for a couple of thousand swing votes…