The Toughest Job in Politics

It is apparently “Blue Monday”, according to shrinks today is the most depressing day of the year due to the combination  of factors. Apparently the weather, debt level (personal rather than national), time since Christmas, time since failing new year’s resolutions (Mrs Fawkes hasn’t noticed the disappearing whiskey bottles yet), low motivational levels and feeling of a need to take action. Each year lazy tabloid hacks get a cheap story out of the day, but it must be noted that “Blue Monday” is going to be particularly hard for one woman.

Helen Scott Lidgett is an old friend of Sarah Brown, they used to work together at Sarah’s PR company and then at Brunswick, she has now been bought into the bunker for what must be the toughest job in both politics and PR – giving Gordon an intensive pre-election makeover.  It’s going to take more than airbrushing to turn the Prime Mentalist into someone that can actually be allowed out to meet the general public.

Her predecessor, Nicola Burdett (Sion Simon’s other half), was last heard of recuperating from suspected Nokia-related injuries in Barbados. Guido hopes Helen has the patience of a saint and an ability to duck…




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Quote of the Day

The FT’s Wolfgang Munchau on the “fake maths” of economic forecasts:

“The truth is that our ability to forecast the future beyond the current quarter is limited… The curse of our time is fake maths. Think of it as fake news for numerically literate intellectuals: it is the abuse of statistics and economic models to peddle one’s own political prejudice… The fakeness of the maths lies in an exaggerated inference. Economic models have their uses, as do opinion polls. They provide information to policymakers and markets. But nobody can see through the fog of the future.”

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