Labour Go Negative

Labour’s campaign seems so devoid of original ideas that they have taken to stealing internet memes again. As Brown lectures us about Cameron’s use of image over policy, his party machine has officially commandeered a grassroots geek campaign that was doing the rounds. Just as with the #welovethenhs hashtag that dominated fifteen minutes of silly season, Victoria Street have seen something successful and decided to jump on the bandwagon.

Clifford Singer, an eccentric figure with a history of quixotic attacks from the left, seems to have got lucky this time with his MyDavidCameron.com attack site. The campaign gained traction across Twitter and blogs.  Amusingly Labour’s “Twitter Tsar” Kerry McCarthy, who made such a big deal about negative campaigning when the #KerryOut campaign was directed at her, quickly changed her tune when it was Dave being attacked.

Labour have now lifted Singer’s “Is What You See What You’d Get?” on to their website, officially endorsing the negative campaign and revealing just how personally they are going to go after Cameron, just as the Tories are going to make this about Brown.  Guido thinks it’s going to be fun…

A bit of (free) advice to Sue Macmillan and Labour’s digital team; campaigns that only run on little visited websites don’t really work.*  The official Labour Party site is  usually visited only by the party faithful.  You have to push your message out.  Look at what the Tories are doing, they are paying to advertise their Cameron videos on YouTube, reaching out to people who are not already signed up supporters. There are no votes to be gained from repeating your message to faithful party supporters on the official website or the party affiliated sites like LabourList and LabourHome.

*Dizzy points out just how little visited Labour’s online assets are by comparing the online engagement results for the Ed Miliband championed ‘LabourSpace’ which has garnered 9 votes for its latest round of consultations at the same time as the Tories draft Health Manifesto’s got 40,200 votes from 2,612 people.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jo Swinson on Chris Rennard…

“Vince — and Tim before him — have repeatedly, publicly said Rennard is not welcome anywhere near their frontbench team, even as an adviser. I remain deeply frustrated that he was not expelled from the party through its disciplinary process. It just feels wrong, and I do not want Lord Rennard to continue as a member of the party. As far as I am concerned, he is not welcome.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
MPs’ Security Costs Rise 1395% MPs’ Security Costs Rise 1395%
Just 12% of MPs Vote to Stay in Customs Union Just 12% of MPs Vote to Stay in Customs Union
WATCH Scottish Labour Leader: “I Support England” WATCH Scottish Labour Leader: “I Support England”
Majority Think Work Porn “Career Ending” Majority Think Work Porn “Career Ending”
Paperchase Faces Backlash After Bowing to Anti-Press Freedom Cranks Paperchase Faces Backlash After Bowing to Anti-Press Freedom Cranks
WATCH: Moment Stephen Kinnock Realises Corbyn Is Staying WATCH: Moment Stephen Kinnock Realises Corbyn Is Staying
New Scottish Labour Leader’s Old Boys’ Black Tie Dinner New Scottish Labour Leader’s Old Boys’ Black Tie Dinner
Labour Outsources Flashy New Website to Bernie’s US Consultants Labour Outsources Flashy New Website to Bernie’s US Consultants
Unilever’s Remain Ultra CEO Threatens to Drop London Listing Unilever’s Remain Ultra CEO Threatens to Drop London Listing
Hammond Re-Announces Existing Tory Housing Policy Hammond Re-Announces Existing Tory Housing Policy
Stanley Early Favourite to Win I’m A Celeb Stanley Early Favourite to Win I’m A Celeb
Sunday Show Highlights Sunday Show Highlights
Royal Mail’s Tweets Deliver Truth About Nationalisation Royal Mail’s Tweets Deliver Truth About Nationalisation
Jez “Doesn’t Do Dinners” Jez “Doesn’t Do Dinners”
New Tory Slogan: Building a Britain Fit for The Future New Tory Slogan: Building a Britain Fit for The Future
Unilad Deleted From Facebook Unilad Deleted From Facebook
Disgraced Gay Times Editor Is Labour Member Disgraced Gay Times Editor Is Labour Member
Yasmin Alibhai-Brown: “I’d Rather Be Mugabe Than May” Yasmin Alibhai-Brown: “I’d Rather Be Mugabe Than May”
Corbynista Rulebook Saves Lansman’s NEC Dream Corbynista Rulebook Saves Lansman’s NEC Dream
70 Million Reasons BuzzFeed Won’t Go Public 70 Million Reasons BuzzFeed Won’t Go Public