Labour Go Negative

Labour’s campaign seems so devoid of original ideas that they have taken to stealing internet memes again. As Brown lectures us about Cameron’s use of image over policy, his party machine has officially commandeered a grassroots geek campaign that was doing the rounds. Just as with the #welovethenhs hashtag that dominated fifteen minutes of silly season, Victoria Street have seen something successful and decided to jump on the bandwagon.

Clifford Singer, an eccentric figure with a history of quixotic attacks from the left, seems to have got lucky this time with his MyDavidCameron.com attack site. The campaign gained traction across Twitter and blogs.  Amusingly Labour’s “Twitter Tsar” Kerry McCarthy, who made such a big deal about negative campaigning when the #KerryOut campaign was directed at her, quickly changed her tune when it was Dave being attacked.

Labour have now lifted Singer’s “Is What You See What You’d Get?” on to their website, officially endorsing the negative campaign and revealing just how personally they are going to go after Cameron, just as the Tories are going to make this about Brown.  Guido thinks it’s going to be fun…

A bit of (free) advice to Sue Macmillan and Labour’s digital team; campaigns that only run on little visited websites don’t really work.*  The official Labour Party site is  usually visited only by the party faithful.  You have to push your message out.  Look at what the Tories are doing, they are paying to advertise their Cameron videos on YouTube, reaching out to people who are not already signed up supporters. There are no votes to be gained from repeating your message to faithful party supporters on the official website or the party affiliated sites like LabourList and LabourHome.

*Dizzy points out just how little visited Labour’s online assets are by comparing the online engagement results for the Ed Miliband championed ‘LabourSpace’ which has garnered 9 votes for its latest round of consultations at the same time as the Tories draft Health Manifesto’s got 40,200 votes from 2,612 people.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Shadow Education Secretary Angela Rayner:

“We have no plans to write off existing student debt.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
City Confident as Hiring Rates Rocket City Confident as Hiring Rates Rocket
Watch: Best Maiden Speech of 2017 Intake Watch: Best Maiden Speech of 2017 Intake
Child Protection Investigation ‘Stalled to Help Labour’ Child Protection Investigation ‘Stalled to Help Labour’
Davis Accepts Donations from Top Blairite and TV Remainer Davis Accepts Donations from Top Blairite and TV Remainer
BBC #NotOnTheList Stars Paid Via Production Companies BBC #NotOnTheList Stars Paid Via Production Companies
Pants-Wearing Councillor Boasted He Had “Vaz in My Right Pocket” Pants-Wearing Councillor Boasted He Had “Vaz in My Right Pocket”
Champion: ‘Not Possible’ to Keep Student Debt Promise Champion: ‘Not Possible’ to Keep Student Debt Promise
BBC Rich List Revealed: Salaries In Full BBC Rich List Revealed: Salaries In Full
Torbynista Greening Loses Fight for New Money Torbynista Greening Loses Fight for New Money
New Labour Spinner Boasted of Bullying Angela Eagle New Labour Spinner Boasted of Bullying Angela Eagle
Remainers Behind Smears and Negative Briefings Remainers Behind Smears and Negative Briefings
Sunday Shows Sunday Shows
Byline Fined For Defamation in First Impress Ruling Byline Fined For Defamation in First Impress Ruling
Freedom From Abuse Not Abuse of Freedom Freedom From Abuse Not Abuse of Freedom
Milne & Blonde Pictured in Restaurant Milne & Blonde Pictured in Restaurant
Corbyn Spends Evening With Assad Loving Genocide Denier Corbyn Spends Evening With Assad Loving Genocide Denier
Osborne Defends Blackrock’s Investment on Front Page Osborne Defends Blackrock’s Investment on Front Page
Taylor Review Hijacked by Union Sock Puppets Taylor Review Hijacked by Union Sock Puppets
Assange Lawyer Named as Milne’s Mystery Blonde Assange Lawyer Named as Milne’s Mystery Blonde