Guido's Plan to Save the Indy (Part II)

There is a lot of speculation, most of it horrified, that Rod Liddle is being lined up to take over the editorship of the Indy by  Lebedev.  Back in May last year Guido advanced two ideas to save the Indy.  The first was abandon the loss making print edition and go all digital.  The second was to seize the

Digital Indyglaring broadsheet market positioning gap … by shifting from an editorial stance that reluctantly backs the LibDems towards enthusiastically backing Cameron’s liberal conservativism. With the Telegraph floundering editorially the Indy is never going to capture the ground held by the Guardianistas. The Times is probably going to row in behind Cameron with a heavy dose of skepticism from Murdoch. The Indy should therefore enthusiastically embrace the socially liberal Notting Hill Cameroons, in all their weed tolerating, groovy green glory. Become the modernised news brand that Cameroons are not embarrassed to be supported by…

Rod Liddle is not the man to do that Mr Lebedev. If you are looking for an editor to move the Indy from the Guardian dominated liberal-left space to the market opportunity on the liberal-right, there is one perfect candidate available.  The Indy could become the Cameroon’s house-paper with the inside track on the next government if the editor was Matthew d’Ancona.  Go for it…




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