Bloggers Will Become Mainstream in this Election

There is lots of speculation around that in this election blogs and even Twitter will be decisive, Toby Helm had a hyperbolic piece in the Observer this weekend How the 2010 Election Will Be Won by Blogs and TweetsGuido is not so sure.

Nowadays blogs help set the mainstream media’s tone, not just because the most avid readers of blogs are mainstream journalists, but because increasingly we are mainstream.

jag singh and iain daleIn the last 24-hour news cycle Guido has seen Iain Dale and Jag Singh going head-to-head on Sky New’s evening show, on the BBC at the same time Shane Greer and Will Straw were spinning their lines.  Guido woke up this morning to hear on the Today programme Tim Montgomerie defending the Tories.  Bloggers are clearly sexier pundits for broadcasters than old stalwarts like Michael White and Polly Toynbee…




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John McDonnell tells the Gallery/Lobby lunch what the priest told him to do…

‘He persuaded me to do this. He said you need to soften your image. So do Mumsnet and do this…. I’m trying to soften my image.’

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