Stat Porn 2009 : Who Read Guido

2009 was the break-through year for this blog, traffic averaged out at some 2 million page views a month from 1,807,954 visitors according to Guido’s server analytics. Think you can guess the most popular story of the year?

Wrong.  It was the Letter to Miliband, a post from 2007.

After the search engines, the biggest source of traffic referral remains Iain Dale, he sent an average of 50,000 visitors a month Guido’s way, more than twice as much as the next biggest referrer; The Spectator, with PoliticsHome, the BBC and PoliticalBetting.com making up the rest of the top 5.  Guido’s own Twitter feed and the weekly Guidogram email were in the top 10 referrers along with the Telegraph, Guardian and Times.

The largest identifiable portion of readers come from Parliament’s servers – not surprising when over a quarter of MPs surveyed admit to being readers – the rest must be lying.

The Top 100 readership sources:

1. houses of parliament 51. icap plc
2. oxford university 52. uk-reuters
3. university of cambridge 53. policy exchange
4. british broadcasting corporation 54. cardiff university
5. conservative central office 55. royal bank of scotland
6. associated newspapers ltd 56. university of liverpool
7. imperial college london 57. bloomberg financial market
8. deutsche bank 58. parliamentary communications
9. news international 59. university of bath
10. telegraph group limited
60. queen mary and westfield college
11. kpmg peat marwick 61. goldman sachs company
12. pricewaterhousecoopers gts uk 62. euromoney institutional investor plc
13. hsbc bank plc uk 63. dresdner kleinwort wasserstein
14. ubs 64. university of lancaster
15. the university of bristol 65. new labour-1
16. trinity mirror group 66. standard life assurance company
17. amoco corporation 67. johnston press
18. university of manchester 68. keele university
19. university of york 69. university of kent at canterbury
20. credit suisse group / cana 70. open university
21. university of leeds 71. unilever plc
22. jpmorgan chase & co.
72. fortis bank
23. british sky broadcasting ltd. 73. king s college london
24. university college london 74. pa newscentre
25. clifford chance 75. commerzbank ag
26. mccann-erickson inc. 76. greenwich university
27. london school of economics
77. the university of birmingham
28. dow jones international 78. university of vienna
29. scottish parliament 79. european patent office
30. herbert smith 80. university of newcastle upon tyne
31. university of southampton 81. morgan cole
32. nomura international plc. london 82. salomon inc.
33. university of sheffield 83. charles stanley & co ltd.
34. good relations 84. jupiter asset management
35. nat west bank group 85. northern & shell
36. barclays capital 86. university of exeter
37. google inc. 87. cranfield university
38. financial times interactive data 88. deloitte touche tohmatsu
39. research in motion uk limited 89. morgan stanley group inc.
40. european parliament 90. london borough of hackney
41. edinburgh university 91. first city insurance brokers ltd
42. greater london authority 92. university of east anglia
43. the university of st. andrews 93. environment agency
44. hoare govett services 94. publicis group
45. the university of nottingham 95. microsoft corp
46. glaxosmithkline 96. manchester metropolitan university
47. university of warwick 97. university of sussex
48. university of glasgow 98. ford motor company
49. independent television news ltd 99. the university of reading uk
50. barclays plc 100. burson marsteller
N.B. The vast majority of readers do not have their own servers.

If your office blocks access to this blog (much of Whitehall does) email Guido for ideas on how to circumvent Big Brother.  Something that is noticeable is the huge increase in access to the blog from mobiles.  Guido is considering developing custom apps for iPhones and Blackberries. What functionality would users want to see?

See also : Who Reads Guido? 2008




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