Timing is Everything

Labour's Lost the SunThe Sun stopped backing Labour the day Blair left Downing Street, today they formalised their position and came to a testy accommodation with David Cameron, merely giving him a grudging endorsement.

The Sun is ur-Thatcherite in outlook, reflecting the true beliefs of Rupert Murdoch, who does not deny acting as atraditional proprietorsetting the editorial direction of the tabloid.  Murdoch liked Blair’s hawkishness and is suspicious of Cameron’s timidity on economics.  Trevor Kavanagh is also less than impressed with Cameron, don’t forget when Gordon became PM he predicted that Brown would win the next general election and “win big”.  The Sun is fallible.

The support of The Sun is conditional, Murdoch wants an authentically radical policy agenda.  Cameron is promising only half that agenda.

People who think Andy Coulson is overpaid should reflect on the timing of The Sun’s endorsement. At the most neuralgic point for Labour, in the midst of Mandelson trying to change the media narrative, when party morale just blipped up from flat-lining, The Sun disrupts the storyline.

Spin is about timing, a story works best in the right context, at the right time.  Andy Coulson knows a good headline, it is his sense of timing that is priceless.   Guido will bet a currant bun that Coulson suggested to his successor on the “Bizarre” column, Dominic Mohan, the new Sun editor, that the night of Brown’s fightback speech might be the best time to knock him back to maximum effect.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

A senior Brexiter:

“If Theresa and Julian have sold us out here they are in real trouble. She reassured us all at the 1922. There is no way she can recover if she has now fucked us over.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Leaked Emails Show DfT Lied About Northern Rail Leaked Emails Show DfT Lied About Northern Rail
Alan Sugar Tries to Get Sacked from BBC Alan Sugar Tries to Get Sacked from BBC
May Considers Asking to Stay in Single Market for Goods May Considers Asking to Stay in Single Market for Goods
Smith Must Hold Firm Against Grieve Smith Must Hold Firm Against Grieve
Eurotunnel: Don’t Buy Border Scaremongering Eurotunnel: Don’t Buy Border Scaremongering
CCHQ Defaced With Anti-Heathrow Graffiti CCHQ Defaced With Anti-Heathrow Graffiti
Labour Parliamentary Candidate Distances Herself From Rothschilds, ‘Zion Scum’ and ‘Fake Jews’ Tweets Labour Parliamentary Candidate Distances Herself From Rothschilds, ‘Zion Scum’ and ‘Fake Jews’ Tweets
Saj: Time to Review Scheduling of Cannabis Saj: Time to Review Scheduling of Cannabis
Sally Bercow: We’re Not Packing Bags Yet Sally Bercow: We’re Not Packing Bags Yet
Shouty Cracker Lord Moat’s Mask Slips Shouty Cracker Lord Moat’s Mask Slips
Jolyon’s Mystery £100,000 Donor Jolyon’s Mystery £100,000 Donor
Sandbach: I”ll Report Non-Constituents to Police Sandbach: I”ll Report Non-Constituents to Police
How Dominic Cummings Cost Taxpayers £20 Billion How Dominic Cummings Cost Taxpayers £20 Billion
Collins Data Breach Collins Data Breach
Onward to Higher Taxes Onward to Higher Taxes
Meet Love Island DfE Adviser Meet Love Island DfE Adviser
Question Time Runners and Riders Question Time Runners and Riders
Thomas Markle: Harry “Open To” Brexit Thomas Markle: Harry “Open To” Brexit
Watch: AC Grayling Vs Andrew Neil Watch: AC Grayling Vs Andrew Neil