Murdoch Bucks the Market

rupe_rupeCan he buck the market?  As newspaper revenues crumble, Murdoch says he will charge for online news.  Guido’s hunch is that even if that becomes widespread this will not save the newspaper industry.  It is like the plan by canal owners of old to use the new railway trains to pull their barges along.  Rupert will lose a lot of eyeballs and the advertising revenue that goes with that, niche market media (like this blog) will soak up mass market audiences that will not be willing to climb the paywall.  This is a mis-step from the maestro.  Bring it on…

Will however be fun to find out how much revenue columnists earn when they are charged out for pennies per reader for their insights – Michael Gove forinstance might not be such a draw after all.  Will he earn back for Murdoch the £1,250 per hour he charges him for those Times columns?  That is a lot of micro-payments…




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Quote of the Day

Dominic Raab wrote in his letter of resignation…

“This is, at its heart, a matter of public trust,” he told the PM, concluding: “I cannot reconcile the terms of the proposed deal with the promises we made to the country in our manifesto at the last election… I believe that the regulatory regime proposed for Northern Ireland presents a very real threat to the integrity of the United Kingdom. I cannot support an indefinite backstop arrangement, where the EU holds a veto over our ability to exit…”

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