Draper Gives Masterclass

draper pr week

PR Week are holding a fancy New Media and Blogging conference this week with luminaries like DJ Collins from Google speaking (who incidentally was tapped to go spin do “strategic communications” for Downing Street, had drinks with Brown, told Google he was going, but backed out after a turf war with the bunker heavies before actually moving).

Draper has not withdrawn from the line-up the organisers say.  Guido is loooking forward particularly to hearing from Draper how to “Get The Tone Right To Achieve Maximum Coverage” and how to “Perfect your blogger Outreach Strategy”.  Also can’t wait to hear “How to Build Relationships with Bloggers”. Presumably by calling them racists.

Guido will also be speaking at the event on the subject of “sophisticated blogging”.  Honestly.

UPDATE : It is sold out.




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Quote of the Day

Philip Hammond uses a trip to Berlin to mock the Foreign Secretary:

“A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece. Wise words with some applicability to the Brexit negotiations although I try to discourage talk of “cake” amongst my colleagues.”

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