Obama’s Online Guru : “I Don’t Think We Could Win the Re-election for Brown”

So says Blue State Digital’s Thomas Gensemer in The Times today. His firm helped Obama raise $300 million online. If anyone can do it, he can. Yet, with Brown in front, he thinks it is mission impossible. Labour are trying to fight back, but so far their only online campaign that has escaped from the politico-geek ghetto is John Prescott’s campaign against banker’s bonuses. That broke out of the few hundreds and made it into the tens of thousands signalling their support.
Putting aside the comedic value of Derek Draper, Labour’s efforts are undermined by the rivalries, whereas the Tories have one successful community site, Labour has four or five not very successful attempts to match ConservativeHome. They also don’t seem to have realistic expectations.

What is the point of Alastair Campbell’s videos? Nobody watches them:

Compare the number of views Campbell got to the two videos produced in the same week mocking Derek Draper and LabourList. Tens of thousands of views versus a couple of hundred views for Alastair’s efforts. Alistair got lots of press coverage for his efforts – even though hardly anyone actually watched them – because he understands how to manipulate the Dead Tree Press. The anti-Labour video guerillas understood what would play well on the web: humour.*

Prescott is doing a far better job of reaching out using authenticity, humour and his own celebrity. He has real box-office appeal and is better advised. Draper has, like Campbell, not really got a feel for online.

The coming general election is going to be fought online more than ever before. Labour are going to lose that fight badly if they don’t learn fast.

*The various Gordon Brown nose-picking videos have been watched three-quarters of a million times on YouTube. By far the most watched YouTube videos of any British politician.



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Boris on Osborne and Project Fear:

Unemployment has fallen by 250,000 to a new low of 4.2 per cent while record numbers of jobs have been created – including no fewer than 8 for the former chancellor and chief architect of project fear who has become a glorious living rebuttal of his own preposterous warnings.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
US Ambassador on Sadiq US Ambassador on Sadiq
Question Time’s £450,000 Gender Pay Gap Problem Question Time’s £450,000 Gender Pay Gap Problem
Riot Convicted Bastani on “Public Nuisance” Riot Convicted Bastani on “Public Nuisance”
Press Gallery Welcomes: Thornberry Press Gallery Welcomes: Thornberry
Labour Candidate on “Holocaust Mongers” Labour Candidate on “Holocaust Mongers”
Lansman to Discuss Corbyn Anti-Semitism “Smears” in Israel Lansman to Discuss Corbyn Anti-Semitism “Smears” in Israel
WATCH: May Speech Brings About Policy Exchange Collapse WATCH: May Speech Brings About Policy Exchange Collapse
Tories Make Sick Labour MP Vote in Wheelchair Tories Make Sick Labour MP Vote in Wheelchair
Leaked Emails Show DfT Lied About Northern Rail Leaked Emails Show DfT Lied About Northern Rail
Alan Sugar Tries to Get Sacked from BBC Alan Sugar Tries to Get Sacked from BBC
May Considers Asking to Stay in Single Market for Goods May Considers Asking to Stay in Single Market for Goods
Smith Must Hold Firm Against Grieve Smith Must Hold Firm Against Grieve
Eurotunnel: Don’t Buy Border Scaremongering Eurotunnel: Don’t Buy Border Scaremongering
CCHQ Defaced With Anti-Heathrow Graffiti CCHQ Defaced With Anti-Heathrow Graffiti
Labour Parliamentary Candidate Distances Herself From Rothschilds, ‘Zion Scum’ and ‘Fake Jews’ Tweets Labour Parliamentary Candidate Distances Herself From Rothschilds, ‘Zion Scum’ and ‘Fake Jews’ Tweets
Saj: Time to Review Scheduling of Cannabis Saj: Time to Review Scheduling of Cannabis
Sally Bercow: We’re Not Packing Bags Yet Sally Bercow: We’re Not Packing Bags Yet
Shouty Cracker Lord Moat’s Mask Slips Shouty Cracker Lord Moat’s Mask Slips
Jolyon’s Mystery £100,000 Donor Jolyon’s Mystery £100,000 Donor