Lessons for Gordon and Dave

NZ Labour ran on exactly Gordon’s U.S.P.*, and it didn’t work. The voters in New Zealand overwhelmingly disagreed with Labour’s message, change and tax cuts won big in New Zealand. The “novice” promising tax cuts won.

Danny Finkelstein says voters don’t believe politician’s promises of tax cuts, Fink argues there is a credibility issue. John Key’s first manifesto pledge gave the three actual dates he would cut personal taxes for New Zealanders, a promise to take to the bank. His party won big.

Obama, another novice, ran promising tax cuts for 95% of Americans. The “novice” promising tax cuts won.

The incoherent Tory response to the financial crisis is manifestly weak, Osborne’s performance has disheartened even his own supporters, the lack of a clear message has weakened their credibility on economic issues significantly in the polls. Maybe Michael Ashcroft will have learnt something useful during his recent time with the NZ Nats that will influence the Tories for the better.

Times have changed, voters want the pendulum to swing back from spending towards tax cuts. Rumours are circulating in the Westminster Village that Gordon and Alastair are preparing to announce tax cuts. Which will, even if they are only rhetorical tax cuts, in a stroke make Dave and George look ridiculous as both Labour and the LibDems promise tax cuts and the Tories are left high and dry stranded on the high tax centre ground with only Danny Finkelstein for company. The old strategy may have been strategically right during the decontamination phase of Cameron’s leadership, it is so wrong for now. The recent electoral lessons from the rest of the English speaking world show that to “seal the deal” people now need a positive reason to vote for the Tories.

See also: NZ Nats Tax Calculator.

*Unique Selling Point




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Boris in The Telegraph on May…

“… it was certainly a serious mistake in 2015 for the Home Office to order a move away from stop and search.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Undead UKIP Poll Rise Terrifies Tories Undead UKIP Poll Rise Terrifies Tories
Marr’s May Monopoly Marr’s May Monopoly
CCHQ Begs Association Chairmen CCHQ Begs Association Chairmen
Poll: Voters 2 to 1 for No Deal Poll: Voters 2 to 1 for No Deal
Paul Mason Reported to Police Paul Mason Reported to Police
Etonian Free Cabinet Etonian Free Cabinet
Tory MP Puts Letter In to Brady Tory MP Puts Letter In to Brady
Lord Carrington Lord Carrington
Poll: May’s Deal or No Deal? Poll: May’s Deal or No Deal?
Labour’s Chequers Survival Kit Labour’s Chequers Survival Kit
Whips’ Patsies in Full Whips’ Patsies in Full