Obama, another novice, ran promising tax cuts for 95% of Americans. The “novice” promising tax cuts won.
Times have changed, voters want the pendulum to swing back from spending towards tax cuts. Rumours are circulating in the Westminster Village that Gordon and Alastair are preparing to announce tax cuts. Which will, even if they are only rhetorical tax cuts, in a stroke make Dave and George look ridiculous as both Labour and the LibDems promise tax cuts and the Tories are left high and dry stranded on the high tax centre ground with only Danny Finkelstein for company. The old strategy may have been strategically right during the decontamination phase of Cameron’s leadership, it is so wrong for now. The recent electoral lessons from the rest of the English speaking world show that to “seal the deal” people now need a positive reason to vote for the Tories.
See also: NZ Nats Tax Calculator.
*Unique Selling Point