Enemy of State

The news that Derek Draper is organising a rapid rebuttal operation to combat bloggers does not exactly have Guido quaking in fear.

“PR Week can reveal that the Labour Party is exploring plans for an online rapid rebuttal unit, designed to kill off damaging stories circulating in the blogosphere. Former lobbyist Derek Draper will oversee the initiative, having recently been called in by Labour’s general secretary to advise on how the party can communicate its message. Labour strategists are keen to respond to the growing influence of right-wing blogs. The eventual system could resemble a modern-day version of Labour’s famous Excalibur unit, which was successfully used to kill negative stories by Tory-supporting newspapers in the run-up to the 1997 general election.”

It has long been Guido’s central proposition that unlike the Lobby and broadcast journalists in particular, Guido cannot be spun or manipulated by the promise of titbits from the party machines. Not needing access or talking heads to interview, the party machines have no sanction or lure with which to control Guido’s output. When Gordon became party leader there was a concerted effort to astro-turf the comments here, and on ConservativeHome and Politicalbetting.com with “I’m a lifelong Tory but Gordon is better than Cameron blah blah blah”. It was comically transparent that the comments were completely bogus. Guido simply pressed the delete button.

The reason most left-wing blogs are unsuccessful is because they are boring and crap. Draper is not going to change that fundamental truth.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

IDS responds to Juncker’s pints analogy earlier:

“Mr Juncker knows a little bit more about the bar than perhaps many of us do.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Brake Misleads Bercow About Guido Story Brake Misleads Bercow About Guido Story
Labour Charge Electric Campaign Vehicle in Parliament Labour Charge Electric Campaign Vehicle in Parliament
Mr Rayner’s Alternative to Badger Cull Mr Rayner’s Alternative to Badger Cull
Sir Cover-Up, Sir Craig and the Curious Case of His Memoirs Sir Cover-Up, Sir Craig and the Curious Case of His Memoirs
Alun Cairns’ Tippy-Toes Pose Alun Cairns’ Tippy-Toes Pose
Pidcock Publicly Owned Pidcock Publicly Owned
Young Labour: Leave NATO, Abolish the City and Reject Two-State Solution Young Labour: Leave NATO, Abolish the City and Reject Two-State Solution
Salmond and Tasmina’s Boozy City Break Salmond and Tasmina’s Boozy City Break
Sunday Show Highlights Sunday Show Highlights
Tory MP’s Two Nicknames for Hammond Tory MP’s Two Nicknames for Hammond
Sadiq: “I’m an Uber Man” Sadiq: “I’m an Uber Man”
Tom Brake’s Epic Legatum Whinge Tom Brake’s Epic Legatum Whinge
Juncker: Thanks For Saving Us in The War, Now You Must Pay Juncker: Thanks For Saving Us in The War, Now You Must Pay
Tom Brake’s Epic Legatum Whinge Backfires Tom Brake’s Epic Legatum Whinge Backfires
Starmer Admits Public Clueless as to Labour’s Brexit Policy Starmer Admits Public Clueless as to Labour’s Brexit Policy
Melania Sports Sam Cam’s Cefinn Melania Sports Sam Cam’s Cefinn
Mounting Buzzfeed Losses as Staff Salaries Average £60,000 Mounting Buzzfeed Losses as Staff Salaries Average £60,000
Vince Welcomes LibDems’ Harvey Weinstein Back Into Fold Vince Welcomes LibDems’ Harvey Weinstein Back Into Fold
74% Say No Deal Better Than A Bad Deal 74% Say No Deal Better Than A Bad Deal
Mail Calls on May to Sack Hammond Mail Calls on May to Sack Hammond