Gordon’s charisma and engaging personality are bound to make Number10TV a vote winner. Rosa Prince has written a story about the forthcoming launch of the channel. (The story mistakenly links to the spoof site Number10TV.com).

All this is so Gordon can reach voters without having to answer tough questions from TV interviewers. Don’t they already have a YouTube channel? Isn’t this just a waste of taxpayers money to promote the PM which should really be paid for by the party?