Mediasaurus-like Stat-Porn

Just got off the phone with Deborah Summers, Guardian Online’s Politics Editor. She doesn’t really dispute the figures, just that they are not “like for like”. She reckons we should include Comment is Free to boost up her numbers.

Not sure about that, since CiF re-distributes content from The Observer and the main site’s editorial pages as well as third parties. It also has an entirely different editorial team headed up by Georgina Henry.

The fact is, head-to-head, like for like, Guido and Dale each have more readers than Guardian Politics. Elsewhere in the MSM at The Times, the Fink’s Comment Central blog has a respectable record month with 608,143 page views from 491,351 visits. The Telegraph‘s blogs play it close to their chest and are in a war of words with the Guardian’s CiF over traffic and who provides a platform for the BNP / “anti-zionists” and their respective main-site traffic figures. Funny how the MSM don’t like to reveal how bad they are doing in absolute terms – the relative actual number of individual readers is not that impressive – which is why they don’t publish the stats transparently. The dead-tree-press, even in online form, is losing money…




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