May Numbers, Never Knowingly Undersold

May saw 722,219 page-views from 530,201 visits by 102,459 absolute unique visitors. Top referrers in order: Iain, ConservativeHome, Coffee House, PoliticalBetting and PoliticsHome.com.

To get these figures into perspective – The Guardian itself claimed 67,000 absolute unique visitors online in February for the Guardian Politics pages as measured by comScore. Deborah Summers, Guardian Online’s politics editor, is going to have to increase her readership by 50% to match Guido. More people are interested in reading Dale’s take on politics – who is the mass media now?

Guido’s most popular story of the month was the Richard Littlejohn slapdown of Polly Toynbee

For comparison here are some (non-blog) comparative absolute unique numbers as measured by comScore (February 2008):

BBC News UK Politics 1,090,000
itn.co.uk 96,000
theyworkforyou.com 69,000
Guardian Politics 67,000
barackobama.com 56,000
conservatives.com 40,000
bnp.org.uk 37,000
democraticunderground.com 32,000
labour.org.uk 29,000

This was Guido’s best month on record, no taxpayers were harmed in the production of the blog. Many thanks to advertisers.

Follow up with Deborah Summers here.




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