Hillary Waits for the 3 a.m. Call,Brown Calls You at 6 a.m.

PR Week reports another failed PR putsch from the bunker…

“Hello? Gordon here. I’m calling about your letter…’

Clare O’Connor and David Singleton

Gordon Brown’s latest comms offensive involves cold-calling members of the public who have written him letters, according to sources close to Downing Street.

The initiative is said to be the brainchild of Downing Street chief of strategy Stephen Carter and is intended to humanise the Prime Minister as his popularity continues to wane.

‘Carter thought it was a good idea to have Brown call people personally,’ said one insider. ‘Carter will choose a letter or email at random, have one of his team at Number 10 prepare a response, then get Brown to call.’

The move is an attempt to spread positive word of mouth for the PM, especially in the regions.

However, one of the first phone calls backfired spectacularly, according to one anecdote told to PRWeek.

‘Brown made a phone call at 6am, without thinking,’ said a well-placed Labour source. ‘Luckily the person he called was a shift worker, so he was awake.’

The source added: ‘Carter’s idea is well meaning, but it’s not working. Improving Brown’s image through PR is now being looked at as a lost cause.’

Downing Street declined to comment on the story.

Source : PRWeek




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

A senior Brexiter:

“If Theresa and Julian have sold us out here they are in real trouble. She reassured us all at the 1922. There is no way she can recover if she has now fucked us over.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
WATCH: May Speech Brings About Policy Exchange Collapse WATCH: May Speech Brings About Policy Exchange Collapse
Tories Make Sick Labour MP Vote in Wheelchair Tories Make Sick Labour MP Vote in Wheelchair
Leaked Emails Show DfT Lied About Northern Rail Leaked Emails Show DfT Lied About Northern Rail
Alan Sugar Tries to Get Sacked from BBC Alan Sugar Tries to Get Sacked from BBC
May Considers Asking to Stay in Single Market for Goods May Considers Asking to Stay in Single Market for Goods
Smith Must Hold Firm Against Grieve Smith Must Hold Firm Against Grieve
Eurotunnel: Don’t Buy Border Scaremongering Eurotunnel: Don’t Buy Border Scaremongering
CCHQ Defaced With Anti-Heathrow Graffiti CCHQ Defaced With Anti-Heathrow Graffiti
Labour Parliamentary Candidate Distances Herself From Rothschilds, ‘Zion Scum’ and ‘Fake Jews’ Tweets Labour Parliamentary Candidate Distances Herself From Rothschilds, ‘Zion Scum’ and ‘Fake Jews’ Tweets
Saj: Time to Review Scheduling of Cannabis Saj: Time to Review Scheduling of Cannabis
Sally Bercow: We’re Not Packing Bags Yet Sally Bercow: We’re Not Packing Bags Yet
Shouty Cracker Lord Moat’s Mask Slips Shouty Cracker Lord Moat’s Mask Slips
Jolyon’s Mystery £100,000 Donor Jolyon’s Mystery £100,000 Donor
Sandbach: I”ll Report Non-Constituents to Police Sandbach: I”ll Report Non-Constituents to Police
How Dominic Cummings Cost Taxpayers £20 Billion How Dominic Cummings Cost Taxpayers £20 Billion
Collins Data Breach Collins Data Breach
Onward to Higher Taxes Onward to Higher Taxes
Meet Love Island DfE Adviser Meet Love Island DfE Adviser
Question Time Runners and Riders Question Time Runners and Riders
Thomas Markle: Harry “Open To” Brexit Thomas Markle: Harry “Open To” Brexit