Gordon Can’t Be the Change Voters Want

It was the worst night possible for Gordon. The election was directed by him, it used “tough on toffs” tactics approved by him and dog-whistle issues designed to get out the vote. It failed.

Failed spectacularly – Labour areas did not get out to vote they stayed at home, resulting in a 17% net swing to the Tories. What Guido would describe as the “Maguire Manifesto” was tried out in Crewe. Just as Kevin Maguire talks down to his Mirror readers about “Tory toffs” and tries to divide “them and us” on a class basis, Labour tried to motivate the core vote with an appeal that is just dated. Even if it was as they now claim an attempt to inject humour into the campaign, the time for potent class-based politics is past, most people in the twenty-first century perceive themselves as middle-class. Using the language and imagery of the Beano’s Lord Snooty might appeal to kids, but voters know when they are being patronised. That strategy has now been tested to destruction against Boris and Timpson, it won’t work against Cameron either. So what appeal can Gordon offer voters?

The tipping point is now past, Labour is tired and has run out of ideas and public support. There is nothing they can do in government to turn that around. Taking policies from their opponents won’t work. Gordon is a big part of the problem, he can’t be the face of the change the voters want. The choice facing Labour now is to lose a general election catastrophically under Gordon, or find a more appealing fresher face like Miliband, Purnell or Johnson and lose by a lesser margin. If they lose catastrophically the party could swing to the left after a general election to Cruddas or McDonnell – condemning them to decades of opposition.

The Labour Left is blaming New Labour policies and pushing for a leftward shift. The younger heirs to Blair know this, they may not want to take the helm now, however if they don’t, the Labour Party might be finished off by the left-wing. Gordon is on course to destroy New Labour as an electoral force…

UPDATE : Luke Akehurst points out that if Labour lose badly, never mind catastrophically, Cruddas and McDonnell will almost certainly lose their seats. How amusing.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

John McDonnell does a funny:

“I’m told there are a group of KGB colonels who are suing The Sun for associating themselves with us.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Camilla Tominey on Labour’s Smears Hypocrisy Camilla Tominey on Labour’s Smears Hypocrisy
Dugher vs Skwawkbox Dugher vs Skwawkbox
Remembering the STB Remembering the STB
Even Remainers Think BBC Is Anti-Brexit Even Remainers Think BBC Is Anti-Brexit
Millions of Students Affected by Lecturers Strike Millions of Students Affected by Lecturers Strike
Corbyn Considering Backing Customs Union Corbyn Considering Backing Customs Union
CIA Files Reveal US Spies Kept Tabs on Corbyn CIA Files Reveal US Spies Kept Tabs on Corbyn
Cabinet Sub-Committee Committed to Divergence and Taking Back Control of Laws Cabinet Sub-Committee Committed to Divergence and Taking Back Control of Laws
Stasi Files: Corbyn’s Peace Group Infiltrated by Spies Stasi Files: Corbyn’s Peace Group Infiltrated by Spies
Boris on Corbyn’s “B*llocks” Boris on Corbyn’s “B*llocks”
Read: Stasi File on Labour Party Read: Stasi File on Labour Party
LISTEN: Labour MPs Knowingly Meet Foreign Spies Every Day LISTEN: Labour MPs Knowingly Meet Foreign Spies Every Day
BBC Website Finally Reports Corbyn Spy Story… And Attacks “Press Barons” BBC Website Finally Reports Corbyn Spy Story… And Attacks “Press Barons”
Tory ERG MPs Remind May of Her Commitment to Take Back Control of Laws and Trade Tory ERG MPs Remind May of Her Commitment to Take Back Control of Laws and Trade
Aaronovitch Talking S*it Aaronovitch Talking S*it
Live In Truth: Corbyn vs Havel Live In Truth: Corbyn vs Havel
Watson Now Opposes Airing Lurid Historic Claims Against MPs Watson Now Opposes Airing Lurid Historic Claims Against MPs
Green: I Wasn’t Inappropriate to Kate Maltby Green: I Wasn’t Inappropriate to Kate Maltby
Geoff Norcott Drives Corbynistas Crazy Geoff Norcott Drives Corbynistas Crazy
BuzzFeed Runners and Riders BuzzFeed Runners and Riders