Unbelievably Hazel Blears also flashed her Cabinet notes a la Ms Flint, so now we know that she intended to raise the possibility of Gordon starring in an Alan Sugar style TV show.

Please do it Gordon, with your charisma and natural ability as a performer it will be worth hundreds of thousands of votes for the opposition.

Guido thought the Brown era signalled the end of the celebrity culture? ‘I’ll have nothing to do with celebrity culture,’ he told the Indy. That was of course before Carter used Shakira, Beckham, Clooney and Kylie to sprinkle some stardust on the dour PM.

Talking of Carter, Guido is eagerly awaiting the latest edition of PR Week, which is rumoured to be working on a story that one of the new PR hires wants out already. Another David Pitt-Watson debacle in the making. Perhaps they realise that putting “PR for Gordon” may not look too good on their CV after all…