Ipsos-Mori V YouGov

Today will be the day where YouGov makes or breaks its reputation. YouGov alone is predicting victory for Boris – the rest of the major pollsters go for Ken by slim margins. Last night it looked to Guido like Ipsos-Mori were in CYA* mode, posting comments on PoliticalBetting.Com nuancing their position. Punters believe and trust YouGov…

Mori in the past have spun bad calls with “last minute surge” lines. Expect more of the same…


*Cover Your Ass




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Quote of the Day

John McDonnell tells the Gallery/Lobby lunch what the priest told him to do…

‘He persuaded me to do this. He said you need to soften your image. So do Mumsnet and do this…. I’m trying to soften my image.’

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