March Stat-Porn : 458,475 Page Hits from 352,291 Visitors

The most popular story last month was about Nick Robinson’s expenses and Cameron’s slap down of Ed Balls. Invariably the top referring sites to Guido over the last couple of years have been Iain Dale, ConservativeHome and PoliticalBetting.com. Of late however some of the Big Media political blogs have started coming up the rankings. This month (for the first time) the Speccie’s Coffee House blog sent more referrals than Political Betting, putting it at #3. Google sends more referrals by far, however the top ten referrers after Google and Yahoo are:

#1 Iain Dale
#2 ConservativeHome
#3 Coffee House blog
#4 PoliticalBetting.com
#5 Times Blogs (Red Box and Comment Central)
#6 BBC (Nick Robinson, Newsnight and Daily Politics)
#7 Telegraph Blogs
#8 Biased BBC
#9 Dizzy Thinks
#10 House Price Crash Forum

What this tells Guido is that Big Media is beginning to catch up on us new media insurgents. The surprise is that we have held the lead for so long. When you consider the resources being poured into blogging by media organisations with existing high traffic news sites and cross marketing opportunities, it is nothing short of phenomenal.

The Centre for Policy Studies produced some research comparing political blogs using data supplied by Hitwise. Hitwise uses technology embedded at network level with ISPs and is generally considered by the online industry to be the most reliable source of competitive data. Hitwise draws data from millions of British ISP accounts tracking internet activity. It does not rely on cookies or toolbars so is not skewed or possible to “game”.

The data above is for unique users. Below are some other well known (in the blogosphere) sites with surprisingly small traffic numbers. Ben Brogan’s blog is read by everyone in the Westminster village, but it seems to be read by few outside it. As you can see, Labour’s leading blogs just don’t have much of a reach in comparison to their right-of-centre equivalents.
Guido has bad news for his Big Media rivals, he has plans to ratchet up the content this year and the stickiness of the site to drive traffic over the million hits a month level…



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jeremy Corbyn on Big Ben Bong Ban

“… if we have to miss Big Ben in reality for a while so that work can be done, well, that’s something we have to go through. It’s not a national disaster or catastrophe.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Fears For Chapman Fears For Chapman
Why Transition Must Be Short Why Transition Must Be Short
PICTURES: Seumas’ Temper Tantrum PICTURES: Seumas’ Temper Tantrum
Don’t Believe ‘Victory For Hammond’ Spin Don’t Believe ‘Victory For Hammond’ Spin
Friday Caption Contest: Commando Chappers Edition Friday Caption Contest: Commando Chappers Edition
Angry Adonis Wanted ‘Office for Students’ Job Angry Adonis Wanted ‘Office for Students’ Job
Listen: Rees-Mogg vs Chapman Listen: Rees-Mogg vs Chapman
City Envoy Slams “Bewildering” Brussels City Envoy Slams “Bewildering” Brussels
Labour Pledged to Sell-Off Public Land Labour Pledged to Sell-Off Public Land
Corbyn’s ‘Local GPs’ Visit Staged by Labour Spin Doctor Corbyn’s ‘Local GPs’ Visit Staged by Labour Spin Doctor
Joly-Gone: Maugham Deletes Centre Party Plan Joly-Gone: Maugham Deletes Centre Party Plan
Milne: North Korea ‘Rational’ to Have Nukes Milne: North Korea ‘Rational’ to Have Nukes
LibDem Chief Exec Out LibDem Chief Exec Out
Jones Ditches Momentum For Radio Show Jones Ditches Momentum For Radio Show
Chlorine Chicken? EU Mired in Food Safety Scandals Chlorine Chicken? EU Mired in Food Safety Scandals
Juncker’s Junkets: Commissioners’ €500,000 Expenses Juncker’s Junkets: Commissioners’ €500,000 Expenses
Owen Jones in for Nawaz on LBC Owen Jones in for Nawaz on LBC
Watch: Maduro’s Thugs Executing Opponents Watch: Maduro’s Thugs Executing Opponents
Inside Baroness Scotland’s Home – But No Pictures Allowed Inside Baroness Scotland’s Home – But No Pictures Allowed