March Stat-Porn : 458,475 Page Hits from 352,291 Visitors

The most popular story last month was about Nick Robinson’s expenses and Cameron’s slap down of Ed Balls. Invariably the top referring sites to Guido over the last couple of years have been Iain Dale, ConservativeHome and PoliticalBetting.com. Of late however some of the Big Media political blogs have started coming up the rankings. This month (for the first time) the Speccie’s Coffee House blog sent more referrals than Political Betting, putting it at #3. Google sends more referrals by far, however the top ten referrers after Google and Yahoo are:

#1 Iain Dale
#2 ConservativeHome
#3 Coffee House blog
#4 PoliticalBetting.com
#5 Times Blogs (Red Box and Comment Central)
#6 BBC (Nick Robinson, Newsnight and Daily Politics)
#7 Telegraph Blogs
#8 Biased BBC
#9 Dizzy Thinks
#10 House Price Crash Forum

What this tells Guido is that Big Media is beginning to catch up on us new media insurgents. The surprise is that we have held the lead for so long. When you consider the resources being poured into blogging by media organisations with existing high traffic news sites and cross marketing opportunities, it is nothing short of phenomenal.

The Centre for Policy Studies produced some research comparing political blogs using data supplied by Hitwise. Hitwise uses technology embedded at network level with ISPs and is generally considered by the online industry to be the most reliable source of competitive data. Hitwise draws data from millions of British ISP accounts tracking internet activity. It does not rely on cookies or toolbars so is not skewed or possible to “game”.

The data above is for unique users. Below are some other well known (in the blogosphere) sites with surprisingly small traffic numbers. Ben Brogan’s blog is read by everyone in the Westminster village, but it seems to be read by few outside it. As you can see, Labour’s leading blogs just don’t have much of a reach in comparison to their right-of-centre equivalents.
Guido has bad news for his Big Media rivals, he has plans to ratchet up the content this year and the stickiness of the site to drive traffic over the million hits a month level…



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

IDS responds to Juncker’s pints analogy earlier:

“Mr Juncker knows a little bit more about the bar than perhaps many of us do.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Sir Cover-Up, Sir Craig and the Curious Case of His Memoirs Sir Cover-Up, Sir Craig and the Curious Case of His Memoirs
Alun Cairns’ Tippy-Toes Pose Alun Cairns’ Tippy-Toes Pose
Pidcock Publicly Owned Pidcock Publicly Owned
Young Labour: Leave NATO, Abolish the City and Reject Two-State Solution Young Labour: Leave NATO, Abolish the City and Reject Two-State Solution
Salmond and Tasmina’s Boozy City Break Salmond and Tasmina’s Boozy City Break
Sunday Show Highlights Sunday Show Highlights
Tory MP’s Two Nicknames for Hammond Tory MP’s Two Nicknames for Hammond
Sadiq: “I’m an Uber Man” Sadiq: “I’m an Uber Man”
Tom Brake’s Epic Legatum Whinge Tom Brake’s Epic Legatum Whinge
Juncker: Thanks For Saving Us in The War, Now You Must Pay Juncker: Thanks For Saving Us in The War, Now You Must Pay
Tom Brake’s Epic Legatum Whinge Backfires Tom Brake’s Epic Legatum Whinge Backfires
Starmer Admits Public Clueless as to Labour’s Brexit Policy Starmer Admits Public Clueless as to Labour’s Brexit Policy
Melania Sports Sam Cam’s Cefinn Melania Sports Sam Cam’s Cefinn
Mounting Buzzfeed Losses as Staff Salaries Average £60,000 Mounting Buzzfeed Losses as Staff Salaries Average £60,000
Vince Welcomes LibDems’ Harvey Weinstein Back Into Fold Vince Welcomes LibDems’ Harvey Weinstein Back Into Fold
74% Say No Deal Better Than A Bad Deal 74% Say No Deal Better Than A Bad Deal
Mail Calls on May to Sack Hammond Mail Calls on May to Sack Hammond
Gallery Guido’s PMQs Sketch Gallery Guido’s PMQs Sketch
“Grunter” Osborne Works Out at Beckham’s £295-a-Month Gym “Grunter” Osborne Works Out at Beckham’s £295-a-Month Gym
BBC Head of News Runners and Riders BBC Head of News Runners and Riders