Brown came in promising an end to spin yet six months later he is appointing Stephen Carter, head of the PR firm Brunswick, to be his “Principal Political Adviser”. So a spin doctor is now in charge of all SpAds including (the unpopular with the Lobby) Damian McBride. Carter will be in overall charge of political strategy and communications.

He had been at Brunswick for only a year after failing to get the job of ITV chief before leaving the media industry regulator Ofcom. Spinning for Brown will keep him very busy.

So looks like the Smith Institute’s Wilf Stevenson has missed out on the rumoured chief-fixer job. Matthew d’Ancona, the Daily Mail and the Indy seemed to think he was the front-runner. Or has he? Ah well…

UPDATE 17:22 : The Tories have just sent out a press release pointing out that Carter told the Guardian last year: ‘I’m not thinking of politics. I made that decision a long, long time ago’. A statement that is clearly untrue and inconsistent with reality, so he is perfect for Gordon. They also allege that Stephen Carter is being paid a salary of £137,000 to be “Gordon Brown’s spinner-in-chief”. Memorable phrase that…




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