Brown Bounce Finished

Graphic credit : ConHom

The Guardian’s ICM poll signals the Brown Bounce is over, and now (after a delay much longer than Guido expected) Labour’s post-Blair lemming-like lurch will re-commence. The Tories had a good conference, the Brown election bluff brought about unity in Blackpool, Dave gave a purposeful speech which was head and shoulders over Brown’s plagiarised effort. Brown’s well planned gimmicks, spin and fakery gave him a good summer, but this winter we’ll hear no more talk of destroying the Tories and “all the talents” won’t save him now.

It wasn’t the speech that turned the polls around, although if Dave had not delivered a good speech it would have undermined the advance of the Tories, it was the return of the Tory party’s Unique Selling Point – tax cuts. Family-orientated tax cuts are a clear vote winner – so keen have the Tories been to decontaminate themselves that they threw away their USP. Look at Clinton, even he was elected on a promise of family-orientated tax cuts. The Cameroons have committed themselves to Gordon’s spending plans for the first three years of government, so Ed Balls is going to argue that the sums don’t add up. If that is going to be the battleground, the Tories can win on those terms.

The middle classes don’t care half as much about the arithmetic as they do about the result. Balls and Brown are so out of touch with middle-England they don’t seem to understand how much the tax burden is detested by the middle-classes, who know instinctively that there is government waste to be reduced. Tax is also the issue that swung the Daily Mail and The Telegraph back behind the Tories, The Sun is “loving it” too. The raison d ‘etre of the Conservatives party is to reduce taxes, if they ever forget it they are finished.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Shadow Education Secretary Angela Rayner:

“We have no plans to write off existing student debt.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Davis Accepts Donations from Top Blairite and TV Remainer Davis Accepts Donations from Top Blairite and TV Remainer
BBC #NotOnTheList Stars Paid Via Production Companies BBC #NotOnTheList Stars Paid Via Production Companies
Pants-Wearing Councillor Boasted He Had “Vaz in My Right Pocket” Pants-Wearing Councillor Boasted He Had “Vaz in My Right Pocket”
Champion: ‘Not Possible’ to Keep Student Debt Promise Champion: ‘Not Possible’ to Keep Student Debt Promise
BBC Rich List Revealed: Salaries In Full BBC Rich List Revealed: Salaries In Full
Torbynista Greening Loses Fight for New Money Torbynista Greening Loses Fight for New Money
New Labour Spinner Boasted of Bullying Angela Eagle New Labour Spinner Boasted of Bullying Angela Eagle
Remainers Behind Smears and Negative Briefings Remainers Behind Smears and Negative Briefings
Sunday Shows Sunday Shows
Byline Fined For Defamation in First Impress Ruling Byline Fined For Defamation in First Impress Ruling
Freedom From Abuse Not Abuse of Freedom Freedom From Abuse Not Abuse of Freedom
Milne & Blonde Pictured in Restaurant Milne & Blonde Pictured in Restaurant
Corbyn Spends Evening With Assad Loving Genocide Denier Corbyn Spends Evening With Assad Loving Genocide Denier
Osborne Defends Blackrock’s Investment on Front Page Osborne Defends Blackrock’s Investment on Front Page
Taylor Review Hijacked by Union Sock Puppets Taylor Review Hijacked by Union Sock Puppets
Assange Lawyer Named as Milne’s Mystery Blonde Assange Lawyer Named as Milne’s Mystery Blonde
The Great Fairtrade Scandal The Great Fairtrade Scandal
Stewart Jackson Tapped for Davis Job Stewart Jackson Tapped for Davis Job
Robbie Gibb New No 10 Comms Chief Robbie Gibb New No 10 Comms Chief