Saatchi & Saatchi Win Labour Advertising Deal

Further evidence to support the view that the political parties are becoming indistinguishable marketing brands comes with the news that the firm whose reputation was made by campaigning for the Tories, will now handle the advertising for the Labour party.

The Times reports Populus research which shows that Brown is perceived by voters to have moved to the right and Cameron’s Conservatives are perceived to have moved to the left.

So with increasingly little difference between the brands, it may all come down to marketing…




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Dominic Raab wrote in his letter of resignation…

“This is, at its heart, a matter of public trust,” he told the PM, concluding: “I cannot reconcile the terms of the proposed deal with the promises we made to the country in our manifesto at the last election… I believe that the regulatory regime proposed for Northern Ireland presents a very real threat to the integrity of the United Kingdom. I cannot support an indefinite backstop arrangement, where the EU holds a veto over our ability to exit…”

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