When Commissioned Polls Go Wrong

Dods, the parliamentary publisher, has been around for 170 years and the 21st century seems a bit bewildering for them. Well aware that political blogs are eating them for breakfast, they commissioned an ICM/Dods poll to ascertain what is going on. They already knew that the leading political blogs have far more readers, so they decided to find out what the all-important MPs read online. The news was not what they wanted to hear, so Guido is happy to give it a bit of extra publicity..

MPs are :- % Aware of % Use
Conservative Home 49 27
Guido Fawkes 45 14
Iain Dale 43 13
The House Magazine 41 8
Recess Monkey 22 3

Their flagship publication is the venerable House Magazine, which they have up until now claimed is “Independently identified as the most read weekly publication within the Palace of Westminster.” According to their own research, whilst MPs are roughly equally aware of the leading blogs and that parliament’s trade magazine is online, they are three times as likely to read ConservativeHome and almost twice as likely to read Guido and Iain Dale. Looks like they will now have to change that old claim…

UPDATE : Somebody from Dods has been on to Guido whining that he hasn’t emphasised that it is the online offering being surveyed. Consider it now emphasised. In Guido’s experience most MPs throw the boring old magazine straight into the bin with the rest of the junk mail.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Ed Miliband goes studs in on Theresa May:

“When PM says “nothing has changed” she is lying. If she lies about this what else?”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Ministers Wheeled Out to Defend Ditched Care Policy Ministers Wheeled Out to Defend Ditched Care Policy
Watch: Crick Roasts “Weak and Wobbly” May Watch: Crick Roasts “Weak and Wobbly” May
Protester Arrested at May Wrexham Visit Protester Arrested at May Wrexham Visit
Clegg Spinning Brexit Doom Report Clegg Spinning Brexit Doom Report
Sunday Shows Sunday Shows
Read Tory Manifesto In Full Read Tory Manifesto In Full
Green Leaders Cringe Skit Green Leaders Cringe Skit
Never Ending Tory Deficit Reduction Horizon Never Ending Tory Deficit Reduction Horizon
LibDem Collapse Explained LibDem Collapse Explained
Taxpayers’ Alliance Updates Iconic Tory Poster Taxpayers’ Alliance Updates Iconic Tory Poster
Cult of Corbyn Cult of Corbyn
“Labour is Chocolate Gateau: Too Much Makes You Sick” “Labour is Chocolate Gateau: Too Much Makes You Sick”
Labour Election Broadcast Star’s “Tax Efficient” Accounting Labour Election Broadcast Star’s “Tax Efficient” Accounting
Reporter Grabs Boob Live on BBC Reporter Grabs Boob Live on BBC
Liar Clegg Brillo’d Liar Clegg Brillo’d
Listen: Was McDonnell Handed Deficit Note? Listen: Was McDonnell Handed Deficit Note?
Progressive Alliance Map of Chaos Progressive Alliance Map of Chaos
Andrew Murray’s Greatest Hits Andrew Murray’s Greatest Hits