When Commissioned Polls Go Wrong

Dods, the parliamentary publisher, has been around for 170 years and the 21st century seems a bit bewildering for them. Well aware that political blogs are eating them for breakfast, they commissioned an ICM/Dods poll to ascertain what is going on. They already knew that the leading political blogs have far more readers, so they decided to find out what the all-important MPs read online. The news was not what they wanted to hear, so Guido is happy to give it a bit of extra publicity..

MPs are :- % Aware of % Use
Conservative Home 49 27
Guido Fawkes 45 14
Iain Dale 43 13
The House Magazine 41 8
Recess Monkey 22 3

Their flagship publication is the venerable House Magazine, which they have up until now claimed is “Independently identified as the most read weekly publication within the Palace of Westminster.” According to their own research, whilst MPs are roughly equally aware of the leading blogs and that parliament’s trade magazine is online, they are three times as likely to read ConservativeHome and almost twice as likely to read Guido and Iain Dale. Looks like they will now have to change that old claim…

UPDATE : Somebody from Dods has been on to Guido whining that he hasn’t emphasised that it is the online offering being surveyed. Consider it now emphasised. In Guido’s experience most MPs throw the boring old magazine straight into the bin with the rest of the junk mail.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Former public schoolboy Chuka Umunna told the  ‘Exit From Brexit Dinner’…

“Remainians, Remoaners, I don’t care what the label is, I’m proud. It’s fashionable to label everyone in this room as the liberal metropolitan elite . . . This caricature is promoted by a bunch of former public schoolboys!” 

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Sunday Show Highlights Sunday Show Highlights
Morning Star Flogging Socialist Xmas Hampers Morning Star Flogging Socialist Xmas Hampers
Bullying Lobbyists at Centre of Carl Sargeant Investigation Bullying Lobbyists at Centre of Carl Sargeant Investigation
Williamson: Media Ignored Prize I Didn’t Even Know About Williamson: Media Ignored Prize I Didn’t Even Know About
Soubry: Vote for Me is A Vote for ‘Theresa May and Good Brexit Deal’ Soubry: Vote for Me is A Vote for ‘Theresa May and Good Brexit Deal’
Pictured: Rebel Remainer Booze-Up Pictured: Rebel Remainer Booze-Up
Corbyn Heckled at Chanukah Party Corbyn Heckled at Chanukah Party
Top 20 Brexit Blocking MPs Signed 193 Amendments Each Top 20 Brexit Blocking MPs Signed 193 Amendments Each
Momentum Claims Only a Tiny Fraction of the Hundreds of Thousands it Raised for the Election Were Spent on the Election Momentum Claims Only a Tiny Fraction of the Hundreds of Thousands it Raised for the Election Were Spent on the Election
Labour Delays Kelvin Hopkins Decision Labour Delays Kelvin Hopkins Decision
Who’s In The Final Running To Be New BBC News Director Who’s In The Final Running To Be New BBC News Director
Juncker Facing Criminal Probe After Spy Scandal Juncker Facing Criminal Probe After Spy Scandal
Tom Brake: Media Aren’t Patriotic Enough Tom Brake: Media Aren’t Patriotic Enough
BBC Hypes Gloomy Brexit Report By EU-Funded Think Tank BBC Hypes Gloomy Brexit Report By EU-Funded Think Tank
Brussels Booze-Up Bonanza Brussels Booze-Up Bonanza
Labour Peddle More Animal Sentience Fake News Labour Peddle More Animal Sentience Fake News
Corbyn Launches Labour Muslim Group Headed By “Israel Has No Right to Exist” Activist Corbyn Launches Labour Muslim Group Headed By “Israel Has No Right to Exist” Activist
Clive Lewis Investigation Dropped Clive Lewis Investigation Dropped
Tories Take Poll Lead Tories Take Poll Lead
Cult of Corbyn – Christmas Edition Cult of Corbyn – Christmas Edition