About once a month or so an ad agency, PR or public affairs shop, academic department or such like, calls Guido to do a guru talk on blogging. Mostly Guido turns them down on the basis that “some Guru, some do”. In future Guido will direct them towards Ben Goldacre. He says a lot of what should be said here.

Don’t agree with him or his comment makers about video ads and suchlike – they pay the rent. If you ain’t going to pay for content, somebody has to, if you block out the ads, sooner or later the content will disappear. Starving idealistic geeks forget that detail. Soon all devices will be connected at high speed all the time, so don’t worry about bandwith sucking videos on your Blackberry.

Hat-tip : Martin Stabe