PMS First Briefing : The Spin Begins

We must now learn to call the PMOS the PMS, he is no longer the PM’s Official Spokesman because that would imply an Unofficial spokesman doing off-the-record spin. That is apparently not going to happen anymore in our changed spin-free-Brownite era.

But lo, the age of spin may not be completely dead. At Michael Ellam’s first briefing as Brown’s mouthpiece on Wednesday, he announced the symbolic first move in office: stopping Alastair Campbell and Jonathan Powell from telling civil servants what to do. When sharp-eyed and unusually on the ball Lobby hacks pointed out that neither man still worked in government, Ellam, suffering perhaps first-day nerves, conceded: “It is a meaningless gesture.”

This is not quite how the exchange is reported on the No. 10 website, though:

“Put to him that the Orders of Council applied to just two people, one who had already gone and one who effectively went today, and did not actually apply to anyone else, the PMS replied that while this was technically correct, this was not a meaningless gesture.”

If Mr Ellam dares to contradict Guido there is a recording…


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