Digby Jones is a talented operator and he will no doubt do a good job as minister for trade promotion. He is not however a new face, Guido recalls that the then Chancellor used his pre-budget report to announce Digby’s appointment as his “skills envoy” only six months ago. So he is being re-announced as a Brownite ally. Ironically he always struck Guido as a business leader with a libertarian streak – see his pronouncements on taxation, regulation and political correctness – perhaps that is why he won’t be joining the Labour party.
Gordon’s offer of a peerage was enough to get him go over to the dark side and join a government with no business nous whatsoever.