News of the Dave

The Guidoisation of politics continues with news of the appointment of Andy Coulson*, formerly editor of the News of the Screws, to become the new propaganda chief for Dave. He’ll bring a more robust tabloid headline sensitive approach that is more likely to connect with people than a Letwin speech. Guido suspects this will signal a much needed change in the tone of Tory propaganda. Trying, as Osborne recently did, to frame Gordon Brown as a leftie won’t work. The approach to Gordon has to chime in with the truth that people instinctively sense. He is an unpleasant, difficult to work with, psychologically flawed, malevolent, grudge-bearing control freak. These aspects of his character are even more of a negative than his tax and spend, big government, micro-managing policies. Going with this grain of truth will resonate popularly.The Cameroonies are set against negatively attacking Gordon’s character and personality. They want to concentrate on policy and present an optimistic “change” agenda. Ordinary people are not interested in the details of policy wonkery, they just think there is something creepy about Gordon.  Tapping into and co-opting that sense of unease is a key component of a comprehensive strategy to defeat Brown. If Coulson can navigate the somewhat dysfunctional CCHQ environment, he might be the man to formulate and project that media strategy. Once Gordon takes over his people will aggressively target Cameron with a negative class-based attack.  To borrow a cricketing metaphor; the Tories will need to bowl bodyline. Coulson is a player, not a gentlemen, he could be their Larwood, they have far too many Jardines already.

UPDATE : Benedict Brogan reckons Andy is on £400,000-a-year.

*Dale got the scoop on the Dead-Tree-Press.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jeremy Corbyn on Big Ben Bong Ban

“… if we have to miss Big Ben in reality for a while so that work can be done, well, that’s something we have to go through. It’s not a national disaster or catastrophe.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Fears For Chapman Fears For Chapman
Why Transition Must Be Short Why Transition Must Be Short
PICTURES: Seumas’ Temper Tantrum PICTURES: Seumas’ Temper Tantrum
Don’t Believe ‘Victory For Hammond’ Spin Don’t Believe ‘Victory For Hammond’ Spin
Friday Caption Contest: Commando Chappers Edition Friday Caption Contest: Commando Chappers Edition
Angry Adonis Wanted ‘Office for Students’ Job Angry Adonis Wanted ‘Office for Students’ Job
Listen: Rees-Mogg vs Chapman Listen: Rees-Mogg vs Chapman
City Envoy Slams “Bewildering” Brussels City Envoy Slams “Bewildering” Brussels
Labour Pledged to Sell-Off Public Land Labour Pledged to Sell-Off Public Land
Corbyn’s ‘Local GPs’ Visit Staged by Labour Spin Doctor Corbyn’s ‘Local GPs’ Visit Staged by Labour Spin Doctor
Joly-Gone: Maugham Deletes Centre Party Plan Joly-Gone: Maugham Deletes Centre Party Plan
Milne: North Korea ‘Rational’ to Have Nukes Milne: North Korea ‘Rational’ to Have Nukes
LibDem Chief Exec Out LibDem Chief Exec Out
Jones Ditches Momentum For Radio Show Jones Ditches Momentum For Radio Show
Chlorine Chicken? EU Mired in Food Safety Scandals Chlorine Chicken? EU Mired in Food Safety Scandals
Juncker’s Junkets: Commissioners’ €500,000 Expenses Juncker’s Junkets: Commissioners’ €500,000 Expenses
Owen Jones in for Nawaz on LBC Owen Jones in for Nawaz on LBC
Watch: Maduro’s Thugs Executing Opponents Watch: Maduro’s Thugs Executing Opponents
Inside Baroness Scotland’s Home – But No Pictures Allowed Inside Baroness Scotland’s Home – But No Pictures Allowed