The Guidoisation of democracy continues apace: this is an interesting nugget of research into what people are actually searching to find out about our political leaders.

Gordon Brown and his plans for tax credits? Cameron’s carbon capping agenda? Not a chance. They really want to know about what Guido gives ’em. What people are searching to find out about Gordon is particularly interesting. “The Legend” is now a mainstream subject of discourse down the pub. Not just down the Red Lion on Whitehall, but in Glasgow boozers, City bars, Home Counties village pubs as well, they speculate and they wonder. Then they go home and Google…

The top search terms reveal the public is keen to find out about subjects very different to those selected by the mainstream media. Paxman, Sir Michael White et al sneer that, for example, Guido prioritises distributing video evidence of Gordon’s propensity to pick his nose, but given the popularity of that over interest in Gordon’s plans for constitutional reform, who is more in touch with the popular pulse? According to industry data, blogs are now more widely read than than online newspapers. Think about what that implies.

Incidentally “Gordon the Bogeyman“ is being re-edited to be made suitable for mobile phones as a commercially sponsored free download soon. People will download it on to their phones, and show it to their mates down the pub for a laugh. Guido confidently predicts it will be one of the all time most downloaded mobile videos in the UK.