Another Poll Confirms the Brown Deficit

On the weekend the YouGov poll in the Sunday Times emphasised the electoral liability that Gordon is to Labour. When asked to choose between Cameron and Brown the voters prefer Dave more than when asked to choose between Labour and the Tories.
Today Populus in the Times* re-confirms the finding, when asked to choose between the parties it has the Tories 4% ahead, when asked to choose between the leaders the Tories are 10% ahead – exactly the same result as YouGov.

Putting the crude numbers into the electoral calculus translates that differential, the Brown Deficit, into 60 lost Labour marginal seats. Now you know why Guido says it is lemming-like to dispatch Blair for Brown…

*How the hell Peter Riddell and Philip Webster can spin the poll as positive for Brown is beyond Guido. What people will do for access. The headline isA Bounce for Brown. Maybe they mean a lemming-like bounce, with people even less likely to vote Labour when Brown is leader.



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

John McDonnell tells the Gallery/Lobby lunch what the priest told him to do…

‘He persuaded me to do this. He said you need to soften your image. So do Mumsnet and do this…. I’m trying to soften my image.’

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Downing Street to Gary Gibbon Downing Street to Gary Gibbon
BBC Flagship Shows Still Have Remain Panel Bias BBC Flagship Shows Still Have Remain Panel Bias