Politicians including Hilary Clinton think getting down with the kids
requires a MySpace site. Research by Heather Hopkins at Hitwise suggests it is an ineffective way of reaching voters
. In the UK MySpacers are more likely to be welfare chavs on council estates* who don’t vote. Peter Hain’s leadership campaign has a MySpace site. Is that smart targeting of his likely supporters, or just stupid?
*Heather didn’t describe them in those words.