The difference in audience size enjoyed by the likes of Iain and Guido compared to the contributors to our respective anti-blogs is growing. Now readers will know that Guido, like Iain, is a humble type, shy and retiring even, so it is with some hesitation that Guido ventures to say that the reason Iain and Guido have far more readers is that we try to be entertaining and bring news. Now Guido may only aspire to gossip and tittle-tattle (over 80,000 people have watched the Gordon the Bogeyman story), but that seems to be what people want and enjoy.
It may not be what others think Guido should write about, it may not be in the deferential style that others think should be employed, it certainly gets up the noses of the old media and the embedded-in-the-political-system journalists known as the Lobby. If you don’t like it, don’t read it.
Simple. Better still, offer a more compelling and attractive product that beats Guido in the competitive marketplace that is the blogosphere. That takes hard work. The easier path is just to call for censorship or attack and try to undermine the legitimacy of your rivals. Claim that Iain and Guido’s ascendancy is not based on hard work or talent, but lies and fiction, claim that the two most successful and well known bloggers in Britain somehow undermine blogging. We have done so much to popularise this medium – it is not going to wash. Blogging is just an easy way of publishing, it is a software platform, not a religious movement. Get real.
The new anti-Iain blog is in a sense a tribute blog and further evidence that the contributors have a poverty of ideas. They would enjoy more success if they tried something less derivative and more novel. Meantime Dizzy wants an anti-blog as well. You’re no one daahhling, if you haven’t got one.