Team Cameron’s Required Reading

Frank Luntz’s new book Words That Work: It’s Not What You Say, It’s What People Hear has a strong message for political operators. It is a message that Gordon Brown would be wise to heed. Luntz is becoming a bit of a Cameroonie guru, it was his Newsnight poll that many think helped tip a lot of Tories into Dave’s camp.

Writing in this morning’s Speccie he warns the Brownites that “Gordon Brown may have much to teach David Cameron in the ways of governing, but Cameron is proving to be a better student of language.”

Guido’s English mistress told him that “words are but wise men’s counters and the money of fools.” How Guido laughed…




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