One of the sub-plots in the dire but compelling Party Animals show is the need for lobbyists to get on track with the Tories as the smell of power gets stronger. It is accurate, Guido hears name after name falling into the clutches of spin-merchants.

So Guido is going to do a series on those principled individuals who now that their party is in the running for office, make a run for the money.

First up is one of Dave’s babes, Sophie Pimm. According to the press release from Fleishman-Hillard she was the former operations manager for David Cameron; “Pim was press and campaign manager for David Cameron’s leadership campaign, where she oversaw the country-wide media tour, and previously fulfilled a similar role for Michael Howard during the 2005 general election.” Guido thought she did Dave’s make-up for the telly.

Do email Guido more names of newly minted Tory lobbyists…