Advertising Standards Slipping at ePolitix

How exactly is ePolitix the UK’s premier politics website? It is as tame as a kitten on valium and proudly boasts to the PR industry how useful it is for their spin. It gets a mere 76,000 individual readers a month apparently. That is a fraction of what the premier political websites get. According to statistics soon to be released by Hitwise the top politics website in the UK is guess who? The number two site is Iain Dale, followed by ConservativeHome. ePolitix is, distantly, the fourth most popular site. Not for long though, their traffic is down 23% in the last 3 months according to Alexa data. Soon Recess Monkey and PoliticalBetting.com will be giving them more than a good run for their money.

So perhaps a more truthful claim would be that ePolitix is “the UK’s fourth most popular political website”…

August 10, 2006 at 12:53 pm



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