Guido’s blog readership now matches Private Eye’s circulation. The big difference being of course that it costs you nothing and you don’t read stories that you have seen on a blog a week earlier. Plus it saves the trees and doesn’t get your fingers inky. You snooze you lose, why wait a fortnight for gossip that you can’t comment on and when was the last time Ian Hislop emailed you back? Advertisers take note – reaching opinion formers cost effectively and immediately is better done online.