Ming’s poll numbers are the worst since the Lib Dems were founded, his performance at PMQs is painfully embarrassing (as is his feeble line that he trots out repeatedly – “If leadership was all about performing at PMQs, William Hague would be PM”, oh purrleease…)

Puja Durbari has been brought in to spin for him, remind him what day of the week it is and administer his medication. She has relevant PR experience working for the party in parliament and for Oxfam. So she knows all about hopeless charity cases.