Guido has a few helpful suggestions:
- When someone signs up online, don’t lose their details.
- When you email them and tell them you have lost their details, don’t then insist that they can only become a member now if they were previously a member. This will limit expansion.
Finally, when communicating with online supporters or would be supporters;
- Take their money.
- Use a more funky email system, with some pictures and HTML in the emails, not the teletype style yawnathon emails that you do currently. They were geeky back in 1986, they look totally crap nowadays.