Guido said some time ago that it is axiomatic that Murdoch only likes to back winners. Sun reader Tim Ireland has noticed the tit-tonic plates of page 3 political commentary are slowly moving. Page 3 is, believe it or not, a key place where the Murdoch message is transmitted and the message clearly is not good for Blair, or Blairites like Charles Clarke.

Gordon is still getting the personality cult treatment – for now. Cameron is not liked by Irwin Stelzer (Murdoch’s emmissary), but the drip-drip of news slanting is neutral for Dave. Andrew Neil reckons that this is the crunch year for The Sun, either it backs Dave this year or sticks with Gordon. We shall see…